ADEAM
Brand Concept
Tradition × Innovation
“ADEAM” is a word created by reversing “MAEDA,” which is designer Hanako Maeda’s family name. The mark used in the logo that resembles a plum flower is Hanako’s family crest. Thus, “ADEAM” embodies the designer’s attitude to respect the old, while bringing this tradition to life through a modern voice. Twenty-first century Japan is defined by its ability to make venerable traditions harmonize with the cutting edge: it is both a land of history, and a laboratory where the future is imagined. ADEAM draws its inspiration from this duality. We search out the beautiful in what we have inherited and imbue that beauty with new meaning in the present.
Hanako Maeda
Designer
A Native Japanese, Hanako was born in Tokyo and moved to New York City at the age of 5, spending most of her childhood there. She attended Columbia University in the City of New York, and studied Anthropology and Art History. While in college, Hanako partook in various fashion internships, developing an undying love for fashion. In 2011, Hanako launched her own label ADEAM with a capsule collection of 15 pieces. In March 2012, ADEAM was invited by the Japanese government to present its Fall 2012 collection at Shanghai Fashion Week. For the Spring 2013 collection, ADEAM had its runway debut at Tokyo Fashion Week. Inspired by her two hometowns Tokyo and New York, Hanako continues to create collections that infuse art and wearability.
Tradition × Innovation
“ADEAM” is a word created by reversing “MAEDA,” which is designer Hanako Maeda’s family name. The mark used in the logo that resembles a plum flower is Hanako’s family crest. Thus, “ADEAM” embodies the designer’s attitude to respect the old, while bringing this tradition to life through a modern voice. Twenty-first century Japan is defined by its ability to make venerable traditions harmonize with the cutting edge: it is both a land of history, and a laboratory where the future is imagined. ADEAM draws its inspiration from this duality. We search out the beautiful in what we have inherited and imbue that beauty with new meaning in the present.
Hanako Maeda
Designer
A Native Japanese, Hanako was born in Tokyo and moved to New York City at the age of 5, spending most of her childhood there. She attended Columbia University in the City of New York, and studied Anthropology and Art History. While in college, Hanako partook in various fashion internships, developing an undying love for fashion. In 2011, Hanako launched her own label ADEAM with a capsule collection of 15 pieces. In March 2012, ADEAM was invited by the Japanese government to present its Fall 2012 collection at Shanghai Fashion Week. For the Spring 2013 collection, ADEAM had its runway debut at Tokyo Fashion Week. Inspired by her two hometowns Tokyo and New York, Hanako continues to create collections that infuse art and wearability.
ADEAM
Tuesday, February 12
1:30-2:30PM / BOX
