(March 29, 2004, Culver City, CA) -Mercedes-Benz Fashion Week at Smashbox Studios presents "The Suites at Mondrian", March 31-April 2, 2004. Mondrian, the official hotel of the shows, will house a series of suites for fashion brands that want to be a part of the excitement and business surrounding Mercedes-Benz Fashion Week at Smashbox Studios.

The "Suites at Mondrian" offers companies the opportunity to present their collections in an intimate setting to key style and culture tastemakers including buyers, stylists, publicists, international press, and celebrities who will be in L.A. attending the shows, parties and events surrounding Mercedes-Benz Fashion Week at Smashbox Studios.

"This is a great way for companies who are not presenting runway shows to have their product seen by the fashion influencers who attend the shows", said Fern Mallis, Executive Director of 7th on Sixth. "We have coordinated the schedule so that all guests can visit the suites during 'down times' when shows are not taking place at Smashbox."

Participating brands will be featured on the official Mercedes-Benz Fashion Week at Smashbox Studios schedule; included in The Daily, the colorful, newsy, star-studded fashion week daily magazine that has become a "front-row addiction" with the fashion elite; listed on www.mbfashionweek.com, the official event website and www.fashionweekdaily.com, the Daily's wire; and will be offered discounted parking, special food and beverage packages, free local calls and incoming faxes and audio-visual equipment rentals.

The Mondrian Suites will be open Wednesday, March 31st and Thursday, April 1st 8:30am - 6:00pm and Friday, April 2nd, 8:30am - 2:00pm.

Participants include A. Kurtz, Beauty Ammo Kit, Fabulous PR, Guerrillagear, Genre Collection, Girlactik, Heidi Weisel, Kookoon, Lela Rose, Melvone, Poppie Couture, Rebecca Rich, St. Pucchi, Sugar PR, Surly Girl, True Religion Brand Jeans

A.KURTZ is a premium and innovative, young men's wear line, designed with vintage inspiration from the late 1960's and early 1970's for the style conscious man. The collection consists of hats, tops, bottoms, and outerwear in knits, wovens, and denims. The vintage inspired label launched in January 2004 with a proven team providing the infrastructure needed to build a leading brand.

Arm yourself with the most effective tools to combat and camouflage wrinkles. In the war against wrinkles it's survival of the prettiest. Mary Beth York, a celebrity make-up artist, spa owner and former model is pleased to unveil the BEAUTY AMMO KIT; a three step kit to obliterating the tell tale signs of aging around the eyes. Application of the three products is surprisingly easy and in about two minutes the skin will be flawless and ready for make-up. Women are determined now more than ever to win the war on wrinkle and with the Beauty Ammo Kit they will be victorious in about two minutes. Visit www.mbyork.com

Fabulous...PR, founded by partners Tracie May and Eva DiShanni, is a Los Angeles based company focused on the promotion, branding, and image management of the cutting edge Fashion Designer. Our motto is "Make trends, don't follow them", and our clients participating at our Mondrian Suite fit that credo to perfection: Bill Wall Leather and Accessories, Scam-Co Street Wear, Monji Eclectic Accessories, and Anna Kosturova's sexy crochet swimwear.

From the Streets for the People. Guerrillagear is your voice for fashionable irreverence. Look at our hot styles and explore your independence through fashion. Renee Zellweger, Reese Witherspoon and Courtney Cox are among Hollywood's hottest celebrities that have the latest Guerrillagear t-shirts that are edgy, urban chic and an absolute must have! Visit www.guerrillagear.com

The fanny pack has evolved... Genre Collection belts are the new "hip purse." Pick a strap, choose a change purse and snaps - and voila! A customized change-purse belt from Genre Collection is the must have accessory that combines fashion and function. The Genre Collection inspires individuals to create a look specifically based on his or her own personality ... the result is a unique accessory like none other. Visit www.genrecollection.com

Designer Galit Strugano, 28, has relaunched her girlactik beauty line to debut with pigmented pearl shadows, shimmering powders, luminizers, foil highlighters, glosses and more in chic feminine pretty packaging that is to die for! girlactik is hitting the beauty scene once again and launching on Sephora.com in April, Studio @ Fred Segal and stores nationwide. Meet the girlactik girl entrepreneur behind it all! Visit www.girlactik.com

Heidi Weisel believes "the essence of evening wear is in the simplicity and sensuality of fabric and shape". Heidi is well known for her brilliant and unexpected mix of fabrics, understated glamour, and impeccable quality.

kookoon is the finest maker of silk-filled comforters and silk bedding. We are redefining the new standard in luxury and high-end bedding with our silk-filled blankets, comforters, throws, and pillows. We are the industry leaders in silk-filling with the unique and exclusive color offerings in our bedding products. kookoon offers a refreshing new alternative to existing synthetic blends, cotton, or goose down. Silk-filling is hypo-allergenic, inhospitable to dust mites, great for people with arthritis and joint problems, and will not mildew. Silk proteins are nutritious and beneficial to the hair and skin. We deliver this natural luxury from the Far East into the comforts of your own bedroom. The collection is contemporary yet timeless, plush yet refined, and brilliant yet soft. Words cannot describe the sensation of pure silk and silk-filling gently embracing your body. kookoon invites you to experience the lavish comforts of comforters and feel the sensual, rich advantages in silk-filling.

Lela Rose for fall 2004 took a customized approach giving the collection a feeling of casual luxury and refinement. Mixing textures, prints and colors in surprising combinations such as sequined accents on daytime tweeds and crochet mixed with tulle for evening are signature for the collection.

This season's Handbags by Melvone are irresistibly sleek leather creations in rich colors influenced by New York's chic and sophisticated sense of style, reflecting New York's cutting edge approach to fashion. Cameron Diaz, Debra Messing, Madonna and Tyra Banks are some of the many celebrities all setting a revolutionary trend with Melvone Handbags. Be prepared for the unyielding explosion that is about to hit the handbag industry this year.

LA based designer Poppie Harris must have Poppie Couture line has quickly become a hit with celebs, stylists and editors. The romantic collection of body skimming tops are adorned with vintage lace, flirty florals, and the finest french silks. Her handbags, in the most "to-die-for" fabrics and colors, are spotted on every bride and socialite from coast to coast. "I create each piece with the modern girl in mind...sexy, chic and on the go. Attention to detail makes each piece special...taking you from a casual brunch to the most festive fête...with style." Visit www.poppiecouture.com

Rebecca Rich is for the woman who has her own unique vision- an approach to the world that is both brave and affectionate. Her designs combine clean, exquisitely tailored lines with fresh and feminine fabrics that make for a sophisticated, yet forward collection for the modern woman. Her work has been seen on the pages of Elle, WWD, New York Times Style Section, and LA Confidential. Visit www.rebeccarich.com

St. Pucchi is a couture bridal and eveningwear line designed by Rani Totman. St. Pucchi is world-renowned for their quality, beauty and personal care to each and every detail. All of St. Pucchi gowns are hand-made, hand-embroidered and use only Swarovski crystals. Recently, Phoebe on "Friends" wore St. Pucchi for her wedding scene. Why wear a dress that looks like a million others when you could wear a St. Pucchi? St. Pucchi gowns are sold nationwide. St. Pucchi is pleased to introduce the Eveningwear line, RANI TOTMAN.

Sweet Feet at the Sugar Suite. Sugar Public Relations creates the ultimate relaxation suite at the Mondrian Hotel during Mercedes-Benz Fashion Week for fashionistas who need a few minutes' rest from those Manolos. Stop by Penthouse Suite #1211 for a Pure Fiji Coconut Indulgence reflexology foot treatment courtesy of Trilogy Spa in Hermosa Beach. Sip a Sugarberry Martini and nibble on some Sugar Suite Sweets, then peruse Janet Lee's travel accessory and Petote pet carrier lines, the exotic jewelry designs and hair accessories of Michelle Roy, and Tristen Sullivan's whimsical Piping Hot Pajamas and Bare Bellies maternity wear.

Surly Girl Studios designs high-end "working bags for working girls" like hot pink travel bags that sparkle with Swarovski crystals. All Surly Girl bags are proudly made in the USA for "downtown girls with uptown lives." They have been seen on Good Day LA, Access Hollywood, and on MTV's "Road to Miami - Britney Spears' Onyx Hotel Tour" Special.

Surly Girl bags and designer Alison Muh have been featured in Jane, Allure, the SF Chronicle, Papercity, Vegas Magazine, Where SF, US Weekly several times, and many more. Most recently, Tyra Banks gave Surly Girl bags to the final contestants and VIP attendees at her "America's Top Model" wrap party. In 2004, the "Hollywood Collection" has already been photographed on the arms of Surly Girls including Britney Spears, Nicole Richie, Hilary Duff, Rachel Hunter, Kathy Hilton, Maria Menounos, and many more. Look for the "Manhattan Collection" featuring Swarovski Crystals and Italian Lambskin to debut at 'The Suites at the Mondrian' during Mercedes-Benz Fashion Week at Smashbox Studios.

True Religion Brand Jeans, by designers Jeffrey and Kym Lubel, focuses on contemporary, specialty denim for men and women. The line also includes signature tees and hoodies, nylon vests and corduroy and is currently one of the hottest lines requested by celebrities, stylists and editors.