Mercedes-Benz Fashion Week at Smashbox Studios

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Mercedes-Benz

For the fifth consecutive season, Mercedes-Benz will be the title sponsor of Mercedes-Benz Fashion Week at Smashbox Studios and is driving several unique fashion initiatives. To celebrate the most exceptional talent L.A. has to offer, Mercedes-Benz has selected Jenni Kayne to receive an underwritten venue during Mercedes-Benz Fashion Week at Smashbox Studios, March 16-20. Kayne will also arrive stylishly in a 2006 CLS500 courtesy of Mercedes-Benz. Kayne will present her collection in the Main Tent on Friday, March 18 at 9 p.m.

Smashbox Cosmetics

Have your makeup done by a pro from smashbox cosmetics and sign up to win TRUNK SHOW - a weekend road trip - complete with a Mercedes-Benz to drive for three days, and a cool trunk filled with smashbox cosmetics and Mercedes-Benz luxury goods. Just head over to the smashbox cosmetics booth in the main lobby all week to get great makeup tips and enter to win this exciting package...everything you will need to drive in style!

Silhouette

The Caribbean Blue is an exotic paradise caressed by the summer sun and filled with the soft warm colors of holiday fantasies. Welcome to Silhouette's stunning new 2005 Sunwear Collection, a wardrobe of sunwear fashions for men and women - and a perfect frame for every face.

The 2005 Sunwear Collection begins with the classic, rimless Titan Minimal Art and Minimal X, and the full-framed SPX Modern Art - then adds stunning new details, shapes and exquisite colors to make up Caribbean Blue. Bask in the aqueous hues of light and shadow in deep Lava Stone, Soft Coral, warm White Sand, rich Tropical Sunset, Sand Dune, languid Sea Grass and daring Caribbean Blue.

The SPX Modern Art Sun collection continues to shine with the addition of three new models and another precedent-setting Silhouette hinge. This collection is tailored to the consumer looking to make a dramatic statement with bold shapes and fashionable colors. Piping detail rims the edge of these bold new designs adding a new dimension to face framing flattery.

Channeling the dramatic looks of the '70s and '80s are the new retro rounded square, retro up sweep rectangle and avant-garde retro supersquare.

All are designed with a novel and nearly invisible screwless hinge that allows for convenient folding. The new details and enticing colors of the Caribbean Blue collection impart a revitalizing energy to the classic rimless styles of Minimal X, and Titan Minimal Art. Each frame of the Caribbean Blue features the incredible light weight for which Silhouette is so fabulously famous.

In addition, this year's Caribbean Blue is particularly distinguished with the addition of the Elegance Diva 2005 Sun Collection. These enticing frames combine the sophisticated chic of the immortal diva with the sheer attractiveness of a novel design. The shapes in this collection embark on a fascinating journey through time, from the "swinging" sixties to the stylish present. The peak of sporty glamour can be experienced by wearing the new classic rectangle and sleek rectangle styles. A striking new temple design, layered in 23k gold and ruthenium, makes this a must have for every style diva's wardrobe. Step lightly off the pier and on to your own private luxury yacht with Silhouette's beautiful frames inspired by style icons Sophia Loren and Grace Kelly, Each is delicately airbrushed in the soft colors that are Caribbean Blue. A perfect fit for any destination.

Cotton

Cotton Incorporated offers unparalleled fashion services presented at no cost to mills, manufacturers, designers and retailers. The Fashion Marketing team consists of experts in the women's, juniors', men's, children's and home markets, as well as a lifestyle specialist, delivering vital information on what's new and what's next in trend forecasting to the industry. These experts continually conduct extensive research internationally to fi nd the most forward concepts in color, fabrics, prints and apparel silhouettes. The Cottonworks® Fabric Library is a one-of-a-kind worldwide fabric resource consisting of 125 categories with more than 20,000 fabric samples. To arrange for trend presentations or to visit our Fabric Library, please call: Cotton Incorporated at (213) 627-3561. We're at your service.

Gran Centenario

Angels descend from heaven to share the heavenly taste of Gran Centenario Tequila with Los Angeles fashionistas.

Gran Centenario Angels will make appearances throughout the week at the Gran Centenario Tequila Lounge at Smashbox Studios as well as at select exclusive events. Guests who miss a glimpse of the angels can experience heavenly Tequila cocktails - such as the Angel's Passion, the Angelita and the Heavenly Cosmolito - created by master mixologist and industry expert Andy Seymour (aka WineGeek).

As legend has it, angels guard each batch of Gran Centenario Tequila as it is aged in French Limousin barrels to ensure its superior quality. As the Tequila matures, a small percentage of the distillate evaporates - this is known as the "angel's share" - her reward for watching over the casks. The Gran Centenario Angels will descend onto earth during Mercedes-Benz Fashion Week at Smashbox Studios for the second year. Gran Centenario Ultra-Premium Tequilas are favored among Tequila drinkers and cocktail afi cionados the world over, and have been recognized as one of Mexico's leading Tequilas for over one hundred years. Rooted in time-honored tradition and expert craftsmanship, Gran Centenario's select portfolio of 100% Agave Tequilas are recognized for their remarkable smoothness and versatility.

Judith Ripka

Internationally acclaimed jewelry designer, Judith Ripka, is proud to return as the Offi cial Jewelry Designer of Mercedes- Benz Fashion Week at Smashbox Studios in Los Angeles at Smashbox Studios, for the third consecutive season. Showcasing her new collection bursting with radiant colored gemstones and richly textured exotic skins, Los Angeles' fashion elite will get the chance to sneak a peak at these exclusive pieces to be featured at Ripka's Rodeo Drive store this spring and the new Madison Avenue fl agship store in New York City, which just opened.

For Judith Ripka's loyal following of stylesavvy fashionistas and A-list celebrities, her distinctive 18k gold and diamond jewelry designs are a wardrobe staple. The fi nishing touch to any haute couture gown, or the spark needed to complement a fresh white tee and jeans, Judith Ripka's designs continue to inspire those who appreciate style, design and uncompromising quality.

Located in key luxury markets across the country, Judith Ripka's ten retail stores reflect her passion for jewelry design - exuding the modern elegance and sophistication that is her hallmark. Understanding the many roles women play, Judith harmonizes her enthusiasm for individualism with her commitment to timeless styling, creating unique collections, which encourage clients to embrace their own creativity and wear the designs in countless ways.

Beverly Hilton

As the official hotel for Mercedes- Benz Fashion Week at Smashbox Studios, The Beverly Hilton is pleased to introduce a bold new presence of its own, underscored by a stunning $60 million reinvention - and a whole new vision of what luxury means. With this, the smartly situated Beverly Hills destination that has long served as a social and business hub for the fashionable set is living up to its own legendary promise once more. The promise begins at the sweeping lobby level, one of the world's truly great places to see and be seen. This vast expanse is host to comings and goings, dealings and meetings, with exceptional spaces that accommodate some of the entertainment world's most important events, beginning with the Golden Globe Awards.

The newly designed International Ballroom, centerpiece of the 50,000 square foot lobby level International Collection, is the fl agship of more than 80,000 square feet of meeting space at The Beverly Hilton, making the hotel one of the region's pre-eminent event destinations. Today more than ever, The Beverly Hilton is also one of the region's pre-eminent business destinations. Wirelessly enabled at every turn, the hotel anticipates the sophisticated business traveler's needs with such high-tech amenities as an outlet to charge your laptop while secured in your in-room safe, 42-inch plasma TVs, and specially designed work environments in every room - from the boutique-like setting of The Oasis to the exquisite, individually designed and panoramic spaces of the Penthouse Collection.

Every bit as high-touch as it is high-tech, each room features cherry wood appointments, fi ne European textiles, premium bath amenities and inviting down pillows. For taste as well as touch, the hotel's new, award winning and internationally acclaimed executive chef, Suki, provides the ideal inspiration.

For all that's new, some things never change - such as the hotel's unbeatable location: Walking distance from Rodeo Drive and Century City, access The Getty and the LA County Museum of Art in a matter of minutes, and get to Hollywood, Downtown and the beaches in less time than it takes to fi nish a latte.

From sociable to secluded, business to pleasure, and the seamless transition from slow to go that lives at the heart of the best in business travel today, The Beverly Hilton is dedicated to one purpose above all others. Simply, time well spent.

Perrier

This is Perrier Natural Sparking Mineral Water's first season as a sponsor of Mercedes-Benz Fashion Week at Smashbox Studios. We are proud of IMG's role in producing the offi cial fashion week - a long time coming to Los Angeles - and bringing it to a high level of sophistication and style. Working with the offi cial Fashion Weeks of New York and Los Angeles solidifi es our brand's sparkling support of both emerging and established talent at all levels of fashion. We're delighted to take part. We have used fashion events over the last several years to showcase - and refine - Perrier's "Bubbling Under" concept. For the past several years, Perrier has conferred a "Bubbling Under Award" upon a designer at the annual Gen Art Styles event in May. The winning designer gets a cash prize and creates an outfit that Perrier shows at Gen Art Styles events in Miami and this year, Chicago. Perrier also recently partnered with Miami Marketing Group to support Funkshion Miami, a twiceyearly series of fashion shows. We look for the "Bubbling Under" awards we confer at IMG's fashion weeks to both expand and complement these other activities. Perrier, recognized and enjoyed worldwide, is an imported brand of Nestlé North America, based in Greenwich, Connecticut.

Dolce





Geisha House

West Hollywood restaurant establishment, Dolce Enoteca, has treated Los Angeles diners to classic Italian fare for over two years. With a focus on traditional Italian cooking and an emphasis on tasty concepts and fi ne delicacies, Dolce Enoteca sets a standard for Italian food in Los Angeles.

This winter, The Dolce Group launched Geisha House, a modern Japanese restaurant in the heart of Hollywood. Geisha House conceptualizes Tokyo, 2050 through modern takes on classic Japanese fare and sushi principles. The Dolce Group is proud to bring Dolce Enoteca and Geisha House to Mercedes- Benz Fashion Week at Smashbox Studios . On alternating nights, Dolce Enoteca will present pastas, paninis, and desserts; while Geisha House will present sushi selections, fresh sashimi, and personal bento boxes. The Dolce Group wishes you all the best this fashion week and looks forward to seeing you soon!

  • Dolce Enoteca e Ristorante Geisha House
  • The Lodge...coming soon
  • Bella...coming soon
  • Dolce Enoteca Las Vegas...coming soon
  • Geisha House Las Vegas...coming soon

Sprint

Sprint, the offi cial communications service provider of Mercedes-Benz Fashion Week at Smashbox Studios, knows what it means to work hard and stay dedicated. That's why we've created clear, simple communication solutions, designed with you in mind. Sprint offers an extensive range of innovative products and solutions, including global IP, wireless, local and multiproduct bundles.

For more information, visit us at www.sprint.com.

song

In preparation for the launch of its new nonstop service from New York (JFK) to Los Angeles (direct to LAX), Song® Delta Air Liness' low-fare, high-style air service, is pleased to join Mercedes-Benz Fashion Week at Smashbox Studios for the fi rst time. Starting May 1, Song will offer daily roundtrip fl ights between New York and Los Angeles with seven non-stops by June 18.

Song was created to change air travelers' expectations of low-cost travel by combining low fares with an entertaining, stylish experience. Each of Song's all-leather, all-coach, all-roomy seats feature a personal seat-back entertainment system with high-tech features: 24 channels of live, satellite television; 10 pay-perview, on-demand digitally-mastered movies, allowing customers to start and stop the fi lm at their leisure; digitally-streamed MP3 programming, giving customers the ability to create individual music play lists of 32 songs at their seat, from an inventory of more than 1,600 songs, including hundreds of new CDs and individual song tracks; 11 video games; and a popular interactive trivia game featuring music, fashion, entertainment and sports.

Another Song signature is our extensive food and beverage menu with healthful, organic selections - including salads and wraps - and our Song signature cocktails, including four different martinis (always shaken not stirred!). To stay fi t in fl ight, Song also offers "Gym on the Fly," an in-flight fitness program designed by fi tness guru David Barton. Song customers also benefi t from SkyMiles accrual, online check-in, and more!

Just as important as these unique amenities are our fi rst-rate fl ight attendants and gate agents. You'll recognize them in their fashionable uniforms and accessories designed by Kate and Andy Spade.

Stop by and visit Song in the main lobby as well as in the VIP lounge, and check us out at www.flysong.com!

Kartell

Kartell is the Milan-based manufacturer of the most technologically advanced home furnishings in the world. Known since 1949 for its innovative use of plastics, dynamic color palettes and superstar designers, Kartell has brought us Anna Castelli's COMPONIBILI Storage System, an icon of the space-age design era; Ron Arad's BOOKWORM fl exible wall-mounted bookshelf; and Philippe Starck's LOUIS GHOST Armchair, the classic Louis XVI silhouette revealed in crystalline transparent plastic.

Some of Kartell's fashion week displays include Piero Lissoni's slick but soft FORM Lounge Seating, Philippe Starck's sexy ERO/S/ Swivel Armchair and Ferruccio Laviani's transparent baroque Bourgie lamp. Our showroom is located at 8815 Beverly Boulevard next to Stella McCartney. Please visit us for information on our fashion week promotion.

allure

"Fashion and beauty go hand in hand. You don't start or stop being pretty from the waist down or the neck up," said Linda Wells, Allure's Editor-in-Chief, as quoted in WWD. As The Beauty Expert, Allure is the go-to guide for the essentials that defi ne a woman's total look. And, Allure utilizes the experts - such as Creative Director Paul Cavaco and Fashion Director Sasha Morrison, as well as photographers like Michael Thompson and Patrick Demarchelier to set the standards. It's Allure's journalistic objectivity that commands unparalleled trust- -from both the trade and our consumers--and that ultimately inspires our readers to spend $2.4 billion each year on fashion. Our passionate following has increased by 400% since Allure's debut in 1991, now delivering more than 1 million copies into the hands of fashion devotees each month.

LA Confidential

LOS ANGELES CONFIDENTIAL magazine is an indispensable lifestyle read that thrives on the electricity of the city's movers and shakers. From philanthropists to publicists, producers to directors, agents to actors, fashion designers to nightclub entrepreneurs, LOS ANGELES CONFIDENTIAL magazine celebrates the hottest, most infl uential people, places, and styles in Los Angeles.

With an insider's eye turned towards the unique aspects of this dynamic community, including the arts, business, culture, entertainment, fashion, home design, real estate and society, LOS ANGELES CONFIDENTIAL magazine offers an exciting read that embodies luxury and sophisticated.

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