Every season Mercedes-Benz selects a designer to represent the brand - a designer with the promise, charm, and talent to be the next must-have label for the fashion elite. The Mercedes-Benz Presents designer is someone who demonstrates passion for textiles and movement on a human as much as Mercedes-Benz car designer's relish lines and materials on wheels. Whether they've shown before or are new to the scene he or she must be dedicated, loyal, ambitious, and focused. For the fi rst show of 2006, Mercedes-Benz has selected the amazingly talented Kevan Hall. Hall exemplifi es the Mercedes-Benz spirit. A resident of Los Angeles and graduate of Fashion Institute of Design & Merchandising, he is known for creating glamorous classics with modern sensibilities.
Fashion Rolls and Rocks
In Los Angeles, fashion, music and cars are a unique part of our identity - they blend seamlessly to inspire and motivate us - and this week at Mercedes-Benz Fashion Week at Smashbox Studios, all three elements have come together for a greater cause. The custom Fender guitars that you see displayed are part of a local initiative lead by Southern California Mercedes-Benz dealers to support the Fashion Institute of Design & Merchandising (FIDM), the alma mater of many designers showing this week, including Mercedes-Benz Presents Designer, Kevan Hall. All ten guitars, decorated by local celebrities and fashion designers, will be donated to FIDM to be auctioned off for charity. We encourage you to look at the guitars closely, choose your favorite, and visit www.mbfashionweek.com to stay up to date on auction details.

smashbox cosmetics is backstage making all of the hottest trends of the season come to life. From eye liner, and lots of it, to a vibrant, fl ushed glow on cheeks, or the perfect nude shades for lips, and a modern twist on an all-over palette of natural hues we know what is next in beauty before it hits the runway!
Stop by the smashbox cosmetics beauty trend station in the lobby to get a glimpse of the latest makeup tips and tricks, and a touch-up by one of our Studio Makeup Artists of course! Then, step into our photo booth to capture the moment. Don't forget to enter to win the Glam Rock grand prize, including a Mercedes Benz to drive for three days, tickets for two to Hedwig and the Angry Inch presented by smashbox cosmetics at the Roxy Theater, and a trunk full of Mercedes Benz luxury goods and a glam collection of smashbox cosmetics!

The easiest way to be fashionable is to be fi t. And the easiest way to be fi t is to drink lots of water. Studies have shown your body operates more effi ciently when it is adequately hydrated. You'll feel better, your skin will feel refreshed, and you'll think more clearly so be sure to "Make Your Body Happy" and drink more water. The Easiest Way to be Fashionably Fit!
And if you thought all bottled waters were the same, think again. Aquafi na is the most pure brand of bottled water in America. It is free of nearly all impurities and dissolved solids found in many other bottled waters, especially spring waters. Due to its complex purifi cation process, Aquafina is purifi ed seven times and guarantees a crisp clean taste. And now Aquafina comes in four new fashionable flavors! FlavorSplash™ from the makers of Aquafi na makes it more fun to drink more water with new Citrus, Wild Berry, Raspberry, and Grape flavors - all with no calories and no carbohydrates. You might say it's water with a Splash! Make sure to visit the Aquafina bar each day at Mercedes-Benz Fashion Week at Smashbox Studios to try the newly-launched FlavorSplash Grape. Visit www.aquafina.com for more information.

Cotton Incorporated offers unparalleled fashion services that are presented at no cost to mills, manufacturers, designers and retailers. The Fashion Marketing team consists of experts in the women's, juniors', men's, children's and home markets, as well as denim and lifestyle specialists, delivering vital information on what's new and what's next in trend forecasting to the industry. These experts continually conduct extensive research internationally to fi nd the most forward thinking concepts in color, fabrics, prints and apparel silhouettes. The Cottonworks ® Fabric Library is a one-of-a-kind worldwide fabric resource consisting of 125 categories with more than 20,000 fabric samples. To arrange for trend presentations or to visit our Fabric Library, please call:
Cotton Incorporated at 213-627-3561. We're at your service.
Cotton Incorporated
110 East 9th Street, Suite A-792
Los Angeles, CA 90079
www.cottoninc.com

Angels descend from heaven to share the tempting taste of Gran Centenario Tequila with Los Angeles fashionistas. Gran Centenario Angels will make appearances throughout the week at the Gran Centenario Tequila Lounge at Smashbox Studios as well as at select exclusive events. Guests who miss a glimpse of the angels can experience heavenly Tequila cocktails - such as the Angel's Passion, the Angelita and the Angel's Dream - mixed by master mixologist and industry expert Andy Seymour (aka WineGeek).
As legend has it, angels guard each batch of Gran Centenario Tequila as it is aged in French Limousin oak barrels to ensure its superior quality. As the Tequila matures, a small percentage of the distillate evaporates - this is known as the "angel's share" - her reward for watching over the casks. The Gran Centenario Angels will descend onto earth during Mercedes-Benz Fashion Week at Smashbox Studios for the third year.
Gran Centenario Ultra-Premium Tequilas are favored among Tequila drinkers and cocktail afi cionados the world over, and have been recognized as one of Mexico's leading and most award winning Tequilas for over one hundred years. Rooted in time-honored tradition and expert craftsmanship, this select portfolio of 100% Agave Tequilas are recognized for their remarkable smoothness and versatility. Gran Centenario... the most tempting tequila on earth!

Debuting a new collection of 18k gold and diamond jewelry, Judith Ripka, Offi cial Jewelry Designer of Mercedes-Benz Fashion Week heats up Smashbox Studios with her distinctive designs. Transcending time and trend, Judith Ripka's 18k gold and diamonds designs harmonize the versatility and wearability of Judith Ripka's original "blue jeans to black tie" philosophy with the power of red-carpet fascination. Always maintaining a "classic with a modern twist" sensibility, Ripka's unique interpretation of bold colors and integration of rare diamonds and one-of-a-kind stones with her distinctive 18k gold translates into a provocative, richly glamorous collection. "It's about striking the balance between the elegance of a classic woman with the avant-guard air of today's fashionista," states Judith Ripka, Founder, The Judith Ripka Companies, Inc., "When a woman is wearing my jewelry, I want her to feel as if she is wrapped in one of life's best luxuries." Located in key luxury markets across the country, Judith Ripka's eleven retail stores reflect her passion for jewelry design - exuding the modern elegance and sophistication that is her hallmark. Created to feel more like an atelier or salon, each boutique incorporates signature design elements that exude an essence of easy elegance, luxury and romance. "It's important that my stores feel as comfortable as they are luxe," states Judith, "What I value most about my business is my relationships with my clients, and the store's environment is just one more way I can pamper and indulge them." Ripka's boutiques serve as the perfect backdrop to entertain fashion's elite and showcase the ultimate in luxury fine jewelry. Experience the luxury for yourself at the Judith Ripka onsite boutique at Mercedes-Benz Fashion Week at Smashbox Studios.

Vodka knows there are two essential ingredients to fashion week - being seen and being seen at the right places. You'll get a taste of EFFEN Vodka's style during fashion week when we make our fall debut on the runway of one of the show's hottest designers, Agent Provocateur. And even though our rubber-coated bottle stands out on the bar, we're getting a fashion week make-over, courtesy of one of the industry's hottest designers. You'll see our new look on the runway. Watch for it. EFFEN Vodka is one of the country's fastest growing luxury spirits. Created with sleek, contemporary lines, the black and white bottle was designed by some of the country's busiest and mostrespected bartenders. Its rubber sleeve not only ensures a good Take a Sip of Smooth, Balanced Style grip, but also keeps the vodka colder, longer. What's inside is equally show-stopping. Distilled at signifi cantly lower temperatures than other ultrapremium vodkas, made with perfect, impurity-free water and fi ltered through peat not charcoal, EFFEN Vodka is crafted in Northern Holland by distillers obsessed with balance and purity. EFFEN Vodka's perfectly balanced, smooth taste comes through in every sip. In fact, EFFEN is Dutch slang for "smooth." After a taste, you'll know what we mean. EFFEN Vodka is proud to support the visionary designs and ideas presented at Mercedes-Benz Fashion Week at Smashbox Studios. We'll see you at the show. And at the parties afterward, of course.
Please consume EFFEN Vodka responsibly.

Since 1927, the Hollywood Roosevelt Hotel has been the playground of luminaries including Clark Gable, Carole Lombard and Marilyn Monroe and the birthplace of the Academy Awards. The Hollywood Roosevelt Hotel has represented the epitome of the excitement, glamour and elegance of Tinsletown from its inception. Named in honor of President Theodore Roosevelt, the hotel celebrated its grand opening on May 15, 1927 and quickly became the gathering place for Hollywood stars. From its prime location on Hollywood Boulevard, the Hollywood Roosevelt is at the epicenter of the entertainment capital of the world.
The Hollywood Roosevelt Hotel, the oldest continuously running hotel in the city, was acquired in 2005 by insightful investors who recognized the opportunity to revive the landmark as a favorite place for Hollywood stars. Hotel owners Goodwin Gaw of Downtown Properties and David Chang of CCL Holdings formed a conglomerate with the Thompson Hotels and co-owner Jason Pomeranc to manage the property. A 30 million dollar renovation followed, spearheaded by designer Dodd Mitchell, helping to catapult the property to a level of exclusivity reminiscent of Hollywood's Golden Age. Vanity Fair boasts, "The ghost of glamour past has a new lease on life."

be desired NV is the world's first weight- loss beauty pill. Not only does NV help burn fat and suppress your appetite, but all-natural ingredients including collagen, biotin, silica, alpha lipoic acid and coenzyme Q10 improve the health of your hair, skin and nails. Never before have these beauty-enhancing properties been available in a weight-loss pill. Whether you want to get thin or stay trim, NV will help you achieve those goals beautifully.
be-desired.com

At H.D. Buttercup, we believe that "too much of a good thing" is a good thing, indeed.
We think that most people know what they like when they see it and that style-savvy customers should have direct access to trend-setting manufacturers from around the globe. So we've gathered more than 50 of the world's best under one spectacular roof, creating 100,000 square feet of showrooms with no To-the- Trade restrictions and no big mark-ups. It's a whole new way to shop we call Manutailing, and it offers unlimited options to express your singular style.
H.D. Buttercup is the latest creation of Evan Cole, founder and former CEO of ABC Carpet & Home in NYC. We are located in the historic Helms Bakery Building in the burgeoning furniture district of Culver City, California. www.hdbuttercup.com

There are energy drinks and then there is the new, the amazingly female Go Girl. Chock full of revitalizers like Vitamin B12, Caffeine, Taurine and Super Citrimax, yet completely sugar free, Go Girl is the energy drink of a new, supremely fashionable generation.
So what, you ask, is Vitamin B12, Caffeine, Taurine and Super Citrimax anyway? Well, let's put it this way: these key ingredients, along with a bunch of other natural additives combine to elevate your mood, give you more energy, boost your metabolism and suppress your appetite. Go Girl might even make your hair shinier. But no, it will not clean your apartment or feed your cat while you go away for the weekend.
Everything in Go Girl is good for you, especially if you're a woman. That's because Go Girl was scientifically created for a woman's particularly important needs. So not only will you enjoy better reaction time, endurance and concentration, along with a great, lightly carbonated taste, you'll also be contributing to the greater good since a portion of every can sold is donated to Breast Cancer research. So, fashionistas: here's wishing you a beautiful week - overflowing with beautiful energy.

Los Angeles Confidential magazine moves into its fourth year as indispensable read, completely wired into all that makes Los Angeles tick. From philanthropists to publicists, producers to directors, agents to actors, fashion designers to nightclub entrepreneurs, LOS ANGELES CONFIDENTIAL celebrates the people, places, and styles that make Los Angeles one of America's hottest, sexiest, and most high-profile cities. With an insider's eye turned toward the unique aspects of this dynamic community, we cover the best the city has to offer in the worlds of art, beauty, business, culture, dining, entertainment, fashion, interior design, jewelry and watches, nightlife, philanthropy, politics, real estate, sports, and travel, and have a ticket to literally every awards show, from the Grammys to the Oscars. Los Angeles Confidential magazine has become a dominant force in the publishing arena, reaching the movers and shakers in our influential tastemaker community like no other magazine in town!

Fourteen times a year, The New York Times publishes T, a luxury lifestyle magazine unlike any other. Each issue stylishly reflects our readers' perennial obsessions - fashion, design, living, travel, beauty and holiday. Each is a showcase for all the very best in those worlds, and also a place where the themes meet under one unifying vision, directed by the acclaimed New York Times Style Editor Stefano Tonchi. In the pages of T, readers discover a fascinating mix of new beauty items, designer creations, travel trends and gear, food and wine, stylish innovators, celebrities and more. All 14 issues, including T: Women's Fashion, T: Men's Fashion, T: Design, T: Living, T: Travel, T: Beauty and T: Holiday, enhance the reader's experience of the life well lived, as seen in the striking photography, compelling writing and brilliant editing you'd expect from The New York Times.

Providing fashionistas with full coverage of Mercedes-Benz Fashion Week at Smashbox Studios, California Apparel News provides weekly in-depth coverage of the California apparel industry, the world's most comprehensive fashion-sourcing destination. Los Angeles, which lays claim to the most innovative and sought-after designers worldwide, is duly recognized as the creative center of fashion design, and California Apparel News is the only publication that features complete, glossy reportage of Los Angeles' Spring and Fall runway shows in its Los Angeles Fashion Week supplements. In addition to the weekly newspaper, California Apparel News publishes Waterwear, covering the swimwear market, Jr., covering the juniors market, and their directories; the industry's defi nitive trade show calendar for everything apparel-related; plus special sections on technology, textiles, finance, education, findings and trimmings, tags and labels, fusings and bondings, and more.