Sponsor News
Mercedes-Benz California contemporary makes its way into the tents this season.

This month's Mercedes-Benz Fashion Week at Smashbox Studios in California, March 18 - 22, 2007, the team of twelve hostesses and three hosts will sport saint grace and reo starr, respectively.

The hostesses will escort VIP guests outfitted in an expertly tailored version of the classic shirtdress from Saint Grace Renowned for producing the finest, softest cotton separates in a variety of feminine and sporty styles, the "Moneypenny" dress is a classically simple, cotton dress embellished with gold buttons on the front placket and sleeves IMG selected these dresses for their fashion-forward design that perfectly reflects LA's laidback-chic style.

The male hosts will be outfitted in Reo Starr jeans that sport a dark, unwashed, raw denim finish The dark denim turns out a dressy affair, but conveys the more contemporary and edgy vibe of the LA shows.

"We selected Saint Grace because of its superior fabric quality," says a Mercedes- Benz Fashion Week representative, "and the styles are contemporary yet suitable for work".

Quinn Thompson, designer of Saint Grace and Reo Starr is proud to be partnering with Mercedes-Benz Fashion Week at Smashbox Studios this season and looks forward to future collaborations.


website » www.mbusa.com/lifestyle/

Smashbox Cosmetics .....


website » www.smashbox.com
Los Angeles Times The Los Angeles Times

introduces Image, a new section in print and online 3.18.07

From surfer boys to red carpet queens, the cult of yoga to the cult of cosmetic surgery, from the hot Hollywood club scene to the glam parties of Beverly Hills - Image will be your guide to all that LA has to offer in fashion, beauty and style.

The section will introduce you to LA's trendsetters and tip you off to the newest boutiques and the exclusive sample sales. Image will be a smart cultural observer of one of the city's great obsessions - the way we present ourselves to the world.
latimes com/image


website » www.latimes.com/image

DHL In case you haven't heard, yellow and red are the hottest colors of the season.

When it comes to Fashion Week, nobody does customer service like DHL Like making sure designers' collections easily clear customs Or providing extra shipping support for suppliers Or even offering more pickups so stylists can get what they need to the big shows.

At DHL, we believe that Fashion Week is the perfect venue for showcasing our capabilities Which is why we have created a number of solutions to support the needs of the fashion and retail industries And we understand deadlines and getting it to market on time So, whether it's threads, samples, or retail distribution, DHL is a great match.

To find out more, come by our "PICKUP SPOT" and enjoy an espresso on us And see why customer service is back in shipping DHL Proud to be the Official Express Delivery and Logistics Provider Dhl Always in Fashion.




website » www.dhl-usa.com/fashion/

Apparel News CaliFornia Apparel News

Providing fashionistas with full coverage of Mercedes-Benz Fashion Week at Smashbox Studios, California Apparel News provides weekly, in-depth coverage of the California apparel industry, the world's most comprehensive fashion-sourcing destination Los Angeles, which lays claim to the most innovative and sought-after designers worldwide, is duly recognized as the creative center of fashion design, and California Apparel News is the only publication that features complete, glossy reportage of Los Angeles' spring and fall runway shows in its Los Angeles Fashion Week supplements In addition to the weekly newspaper, California Apparel News publishes Waterwear, covering the swimwear market; Jr , covering the juniors market; New Resources, the industry's definite trade show calendar for everything apparel-related; plus, special sections on technology, fabric and fiber, denim lingerie, trade shows, finance, education, and more.


website » www.apparelnews.net

Cingular is now the new AT&T Cingular Fashion: Your All Access Pass to Mercedes-Benz Fashion Week at Smashbox Studios

Cingular Wireless, now the new AT&T and the nation's largest wireless carrier, offers customers an insider's view of one of the major events in fashion.

From their Cingular phone, customers can enjoy exclusive, up-to-the minute access to designer shows, models, elite parties and news on the latest fashion trends, including:

Fashion news: Up-to-the-minute images from designer runway shows, events and the latest updates on fashion and brands Cingular's 3G customers can access exclusive video footage from designer runway shows

Models: Moments with the most beautiful faces in fashion - latest projects, fitness, beauty regimes

Postcards: Love letters/travel blogs from the glamorous travels of jetsetters, designers, fashionistas, etc.

Behind the scenes: Reports and gossip from elite parties, events, dinners and product launches Cingular's 3G customers can access exclusive video footage

Quotes: Some of the most delicious, outrageous things fashion insiders are saying.

Glam Cam/Photos: Photos from the week's ultimate VIP fete and fashion insiders who were there

Today's obsession: Products, services, fads that everyone's obsessing about right now .

Louis Verdad, Tracy Reese, Jenni Kayne and Costello Tagliapietra Go Mobile

Designers Louis Verdad, Tracy Reese, Jenni Kayne and Costello Tagliapietra are teaming with Cingular Wireless to bring the elite world of fashion to the mobile phone Highlights of the exclusive designer mobile offerings include:

  • Autographed sketches as well as a few selections of prints from their current collections available as wallpaper graphics for the mobile phone
  • Series of fashion tips provided to "opt-in" customers via text messaging
  • Alerts to customers regarding designer sample sales and trunk shows



website » www.cingular.com
Gran Centenario Gran Centenario is proud to be the official Tequila of Mercedes-Benz Fashion Week at Smashbox Studios Favored among Tequila drinkers and cocktail aficionados the world over, Gran Centenario ultra-premium Tequilas have been recognized as one of Mexico's leading Tequilas for over one hundred years Rooted in time-honored tradition and expert craftsmanship, Gran Centenario's select portfolio of 100% Agave Tequilas are recognized for their remarkable smoothness and versatility.

Gran Centenario is made of the finest, sweetest, softest Highland Blue Agave, chosen after a generous life of 10 to 12 years, beyond the usual eight years for other Tequilas The hearts of the Agave are baked Gran Centenario Tequila - the most tempting tequila on earth! for up to 72 hours in traditional clay ovens to guarantee that even the subtlest flavors of the Agave remain After the resulting liquid is fermented and distilled, it rests in oak barrels before being blended with aged Tequila reserves This process, known as Seleccion Suave, or smooth selection, is completely unique to Gran Centenario, which is still crafted in the same manner as when Lazaro Gallardo originally created it in 1857 During this stage, the Master Tequilero carefully monitors the progress of the Tequila and selects only the finest, smoothest, reserves for inclusion The result is a collection of three ultra-premium Tequilas - Plata (silver), Reposado (rested) and Añejo (aged) - each one heralded for their fine quality and unique flavor.

Los Angeles fashionistas will be able to experience the heavenly taste of Gran Centenario cocktails- such as Angel's Passion, Angel's Heart, and Heavenly Ginger Margarita - at the Gran Centenario Tequila bar.


Judith Ripka Judith Ripka is proud to return to Smashbox Studios as the Official Jewelry Designer of Mercedes- Benz Fashion Week at Smashbox Studios for the 6th consecutive season Straight from New York and her personal vault, Judith Ripka will share with LA's fashion elite over-the-top, Limited Edition pieces which she has designed exclusively for herself This unique exhibit of jewelry gives great insight into Judith and her distinctive designs.

Judith Ripka will also be showcasing pieces from her new 18k Couture collection From the runway to the red-carpet, these collection pieces harmonize the versatility and wearability of her original blue jeans to black tie philosophy with the power of Hollywood glamour Always maintaining a classic with a modern twist sensibility, Ripka's use of bold colored gemstones combined with her signature 18k matte gold translates into a rich, provocative collection.

"It's about striking a balance between classic elegance and downtown chic," states Judith Ripka, Founder, The Judith Ripka Companies, Inc , "When a woman is wearing my jewelry, I want her to feel as if she is wrapped in one of lifes greatest luxuries".

Located in key luxury markets across the country, Judith Ripka's 13 retail stores reflect her passion for jewelry design Created to feel like an atelier or salon, each Judith Ripka boutique incorporates signature design elements that exude an essence of easy elegance, luxury and romance.

"It's important that my stores feel as comfortable as they are luxe," state Judith, "What I value most about my business are my relationships with my clients, and the store's environment is just one more way I can pamper and indulge them".

Ripka's boutiques serve as the perfect backdrop to entertain clients and showcase the ultimate in luxury fine jewelry Experience the luxury for yourself at the Judith Ripka onsite boutique located in the Green Room at Smashbox Studios.




website » www.judithripka.com

Peroni Peroni Nastro Azzurro

Since the early sixties, style has been synonymous with Italian culture. Those who've managed to maintain a pulse on the world's ever-changing fashion scene have witnessed the rise of some of the biggest names in the design community These respectable, designer brands have helped define a country now famous for its fashion sensibility And it's beer - Peroni Nastro Azzurro. Crafted in 1963, during the height of Italy's great fashion movement, Peroni Nastro Azzurro has come to embody the very essence of Italian style - La Dolce Vita.

Its delicate aroma and sparkling taste are both, at once, fruity hoppy and malty in a balance that defines Italian elegance Its flavor is crisp, clean and balanced, with a finish that is to be appreciated - subtly strong, yet quick and finite .

Peroni Nastro Azzurro is Italy's No 1 premium beer.


website » www.peroniitaly.com

Moet & Chandon Moët & Chandon is proud to once again be the Official Champagne of Mercedes-Benz Fashion Week at Smashbox Studios

New York, Paris, London, LA : Moët & Chandon has long been associated with Fashion Week around the world Moët takes pride in its long-standing relationships with the fashion industry and its many celebrated designers.

As one of the names in LVMH, the world's foremost luxury company, Moët is a staple during Fashion Week, and has been a symbol of the fabulous and fashionable for centuries Since the 1700's, Moët has made its mark among the fabulously adorned, including Champagne devotee Madame de Pompadour, mistress of King Louis XV of France, who affirmed "Champagne is the only wine that leaves women beautiful after drinking" Moët Chandon White Star today remains the ultimate fashion accessory


website » www.moet.com

The Sports Club / LA The Sports Club/LA

The finest sports and fitness complex in the world.

"Only The Sports Club/LA combines the glitz, the power and the fantasy of Los Angeles under one roof"

-The Wall Street Journal

"A myriad of movers and shakers from the entertainment industry and LA's power elite A star studded membership"

-los angeles Magazine

The Sports Club/LA is a 100,000 square foot luxury sports and fitness complex designed to fulfill your every fitness need Recognized as the finest sports and fitness complex in the world, The Sports Club/LA features over 40 different sports and fitness options under one roof, offering the most popular and progressive facilities, services and programming combined with personalized service in an atmosphere of unprecedented comfort and convenience.

A total fitness environment like nothing that has ever come before.


website » www.thesportsclubla.com

Chambord MANICURE WITH YOUR MARGARITA?
Chambord, together with our partner O.P.I., proudly presents Salon Chambord at L.A. Fashion Week 2007. Treat yourself to a complimentary mini manicure, accompanied by our signature Chambord Margarita. Luxurious and just slightly indulgent, it's the perfect way to reward yourself. Even if all you did all day was window-shop.

THE CHAMBORD MARGARITA
The classic cocktail, with a delicious black raspberry twist. That's margarita with a "rrrrrrrrr"!
1 oz. Tequila
1/2 oz. Chambord
1/2 oz. Triple Sec liqueur
3 oz. Sweet and sour mix
Add all ingredients but Chambord to ice-filled shaker. Shake and pour into salt-rimmed, ice-filled martini or margarita glass. Drizzle Chambord on top.

PLEASE ENJOY CHAMBORD RESPONSIBLY.
Chambord French Liqueur, 16.5% - 23% alc.


website » www.chambord.com

944 .....


website » www.944.com
Fiji Water .....


website » www.fijiwater.com
Tasca .....


website » www.tascawinebar.com
Roosevelt Hotel Hollywood Roosevelt Hotel

Since 1927, the Hollywood Roosevelt Hotel has been the playground of luminaries including Clark Gable, Carole Lombard and Marilyn Monroe and the birthplace of the Academy Awards The Hollywood Roosevelt Hotel has represented the epitome of the excitement, glamour and elegance of Tinsletown from its inception Named in honor of President Theodore Roosevelt, the hotel celebrated its grand opening on May 15, 1927 and quickly became the gathering place for Hollywood stars. From its prime location on Hollywood Boulevard, the Hollywood Roosevelt is at the epicenter of the entertainment capital of the World.

The Hollywood Roosevelt Hotel, the oldest continuously running hotel in the city, was acquired in 2005 by insightful investors who recognized the opportunity to revive the landmark as a favorite place for Hollywood stars. Hotel owners Goodwin Gaw of Downtown Properties and David Chang of CCL Holdings formed a conglomerate with the Thompson Hotels and co-owner Jason Pomeranc to manage the property A 30 million dollar renovation followed, spearheaded by designer Dodd Mitchell, helping to catapult the property to a level of exclusivity reminiscent of Hollywood's Golden Age Vanity Fair boasts, "The ghost of glamour past has a new lease on life."

7000 Hollywood Boulevard


website » www.thompsonhotels.com

Bread & Wine Catering .....


website » www.bread-wine.com


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Mercedes-Benz Fashion Week 
at SMASHBOX STUDIOS
produced by IMG produced by IMG Fall 2007 Collections