Mercedes-Benz Fashion Week 
at SMASHBOX STUDIOS 
Spring2008
October 14 -18
  • Click here to RSVP online »

    The Design Suites
    Spring 2008 Collections


    Driving down the palm tree lined streets of Beverly Hills, the fashion forward Angeleno is already gearing up for the upcoming spring season. With the eco-friendly motto, “All things green” in mind, the beautiful Angeleno cannot live without her sage green YSL bag and eco-friendly denim while jumping into her hybrid. With autumn in full gear, the chic Angeleno runs errands in grey and purple wool oversized sweaters, come spring she will be in light weight organic cotton basics of camisoles and tees in shades of lime, mint and Kelly green, reflecting the palette of an environmentally friendly spring season.
    The Angeleno drives to the trendy shops of Robertson Boulevard, ready to pick up spring season essentials of loose tops, streamlined mini dresses, loose fitting tunics, high-waist pants and strappy metallic sandals. She embraces the palate of spring, but the quintessential black and white cannot be forgotten: in solids, prints, embellished pieces, separates, dresses, swimwear and accessories, it is a perfect blend of sophistication.
    The spring season tells us to put aside the round cap toe platforms, T-strap wedge heels and suede oxfords of the fall for delicate heels and dainty soles. Always prepared for a night of fun, the stylish Angeleno looks no further than this season’s feminine looks to seal the perfect evening outfit to celebrate spring at celebrity and fashionista favorite hotspot, Hyde. From rope-wrapped espadrilles to sexy evening platforms, these shoes are the perfect balance for spring's streamlined mini-skirts and dresses. With spring season approaching, The Design Suites is back in full force for its seventh season. We’re thrilled to be on-site again at Smashbox Studios and presenting an eclectic collection of designers showcasing from various categories.
    A special thanks to our wonderful partners and vendors, The Daily, Beautiful Bartenders, California Apparel News, Bolthouse Productions, Classic Rentals, AAA Flag, and SEM Security.

    See you at the Suites!

    Lauren Gurvich Angela Navarro
    Design Suites Director

    Design Suites Coordinator

    Sharon Zhen Mai-Lan Pham Kimberly Kajohn
    Intern Intern Intern





    Alternative® offers premium fashion statements inspired by and created for free-thinking people everywhere. Established in 1996, Alternative is known for perfectly fusing classic comfort with modern sophistication and style, and is widely recognized for its super-soft, high-quality fabrics, innovative wash treatments and attention to detail. In 2007, the company introduced Alternative Earth, featuring a collection of its signature crews and scoop neck shirts made from 100% organic cotton; and an eco-friendly line of the best-selling vintage Heather tees manufactured with organic and recycled poly, and naturally occurring rayon fibers. A portion of Alternative Earth sales benefit a variety of environmental organizations.

    Alternative distributes products for men, women and babies across the U.S. and abroad. The company’s corporate headquarters and flagship store are located in Atlanta, GA , with showrooms in Los Angeles and New York . For more information, visit www.alternativeapparel.com.
    Showing: October 14-18






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    An original LA designer handbag line, amykathryn prides itself on its custom printed fabrics and animal-friendly materials. Our handbags are oversized, stylized & functional. amykathryn's motto is 'Beautiful Bags for Eveyday Life'.
    Showing: October 14-18







    With an exquisite collection of sophisticated luxe casual wear, young and emerging designer, Jennifer Lauren Mazur, launch ANDREW LAUREN with Fall 2007 Collection. Unmistakably elegant, yet supremely wearable, the Andrew Lauren line was created for fashion conscious sophisticates for whom travel is a way of life. Mazur’s innovative designs strike the elusive balance between form and function, and are luxuriously rendered in soft, natural fabrics with unexpected textures. Andrew Lauren has been applauded by many fashion insiders as having a high fashion edge with a casual style to it and exactly what young, modern women are looking for.
    Showing: October 14-18






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    Anna Kosturova continues to challenge the perception of crochet in unique, versatile and luxurious ways with her 2008 swimwear and resort collection. Design themes fall into three groups: the flirtatious, lingerie inspired Nouvelle Coquette; the exotic shapes, patterns, and colors of Destination; and the sea-inspired Aquatic Treasures in classic colors like navy and cream. Resortwear features elegant, floaty silk and and silk chiffon hostess dresses that travel with ease. Following in the footsteps of the women's line, Anna Kosturova Girl features many of it's most popular styles, all modified to fit and flatter young girls from toddler to pre teen in Aquatic (Dainty Sailor) and Whimsical themes (Fizzy Lemon, Strawberry Picnic and Snorkel Stripe).
    Showing: October 14-18






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    Biatta Intimates best known for creating a quality product at an affordable price point. Biatta can be found in all major department stores and boutiques.
    Showing: October 14-18






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    From cult classic to a stylish staple, men and women have embraced tattoos as a fashion must with Blue Tattoo, the denim and knitwear collection inspired by the art of tattoos. The “made in the USA ” brand is headquartered in Los Angeles , where all production and distribution is done on-site at the company’s factory Launched in January 2002, husband and wife team Jim Shaffer and Marie Kennedy Shaffer combined his passion for tattoo art, motorcycles, muscle cars and the LA surf scene with her love of fashion to create a collection that is edgy enough to be interesting, trendy enough to be fashionable, and sophisticated enough to be timeless. Blue Tattoo is coveted by hip trendsetters including Paris Hilton, Colin Ferrel, Courtney Cox, Emma Roberts, Eva Longoria, Dane Cooke, Madonna's Daughter, Lourdes Leon, Terri Hatcher, Kevin Garnett, Tori Spelling, Rick Fox, Jamie Lynn Spears etc. Blue Tattoo is seen on the small screen in: Desperate Housewives, Grey’s Anatomy, Moonlight, Beauty and the Geek and Dirt. The Brand is available for Men, Women and Children at Neiman Marcus, Nordstrom, Bloomingdales, Macy’s and over 100 better boutiques nationwide.
    Showing: October 14-18






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    Southern California based B L V D is garnering buzz and a growing fan base for its urban chic Satine collection. The line is made of exquisite quilted Italian nylon and hand stained Italian leather with rich gold hardware. The effect is posh efficiency dripping with elegance. The Satine line is composed of uncommon silhouettes that are uniformly gorgeous.
    Showing: October 14-18







    DansSara belongs to the eye-catching boots collection. She definitely allures your heart at your first glance. It's fabulous integration of fine leather and special materials with crystals, studs and other decorations. She is absolutely stunning.
    L&R Couture highlights the satin boots with the lace and rhinestone embellishments while centering on the fine leather well-designed shoes which provides much more girlie, feminine accents.
    Showing: October 14-18







    Earthaware Organic Clothing is a full service production company with state-of-the-art facilities. We cover every facet of production from cutting and sewing to shipping.
    Showing: October 14-18







    Exuding classic elegance and undeniable style, the Heidi Merrick dress collection marries modern details with beautiful fabrications. Her silhouettes are unique and the color palette is always breathtaking. For Spring 2008 Merrick offers a range of gorgeous cuts, from flowy silk caftans to tailored overcoats and sophisticated ruffle-front dresses. Redefining California cool, the L.A.-based designer brings a fresh look to the contemporary market.
    Showing: October 14-18







    Inspired by bright colors, natural beauty, and the traditional Asian culture, Hovey Lee's gorgeous jewelry combines a vibrant vintage sensibility with classically crafted designs. Using time-honored techniques such as forging and casting, Hovey Lee's collection took off after she was recognized as one of the prestigious Gen Art's Fresh Faces in Fashion. Her pieces are fun, funky, and always original.
    Showing: October 14-18






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    California Dreaming collection
    The Privacy label is more than a fashion statement; it is a statement of values. Our drive is to bring breast cancer awareness to the fashion marketplace. While on that mission we attend to provide quality clothing such as100% combed cotton tees, raw denim and quality accessories. Privacy Wear…. Mission, Purpose, Cure.
    Showing: October 16-18







    Introducing an exciting new style of jeans and a special new company! Smooch jeans, designed by Van Jewell, are "a new angle on jeans". The sexy style (angled over the hip) is so unique that it has been trademarked! Smooch, Inc. has a passion to make a difference. Smooch gives 10 cents of every dollar received to music education and environmental causes. Smooch spreads positive energy with our amazing "bringing hearts together" logo and by sayings like "Smooch's Law": Whatever can go right, will go right! As long as you are patient and stay positive, "Smooch's Law" is true.
    Showing: October 14-18







    A line that was originally set on making low-rise underwear for today's belly-baring, hip-hugging fashions, So Low has evolved into a collection of low-rise sportswear. So Low founder Sarah Siegel-Magness has had some luck with her creation from managing to sign with a wholesaler with only one sample product to amazing exposure when Hillary Duff donned a So Low skirt for the Lizzy McGuire Movie poster. These days, Cameron Diaz is often spotted leaving the gym in her So Low ruffle foldover pants. Popular with celebs and girls across the country, the comfort of So Low is unparalleled.
    Showing: October 14-15






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    The Jack Rabbit Collection is an award-winning, elite line of handcrafted belts, jewelry & handbags available at Harvey Nichols, Barneys, Bergdorf Goodman, and Ron Herman. The simply obsess-able line has a strong following of Scarlet Johansson, Drew Barrymore, J Lo, Hilary Duff, Tyra Banks, Mischa Barton, Amber Valleta, Mena Survari, Lucy Liu and Avril Lavigne.

    Jack Rabbit revives the custom of fine detailing, with every piece handmade in Los Angeles. Deemed design luminaries, Jack Rabbit was recently printed in New York Times, WWD, Apparel News Weekly, LA Times, and Washington Post, Allure, Lucky Magazine, Elle, & Marie Claire. Jack Rabbit’s brand new bag line, “The Petite Audrey’s”, unveiled in Vogue JP, WWD and is profiling on Lucy Liu’s new show on ABC, styled by Patricia Field. The sleek lined collection plays with the world’s softest Italian leather, lush quilting and hand sculpted exotic hardwood.
    Showing: October 14-18






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    Zova LA is high end line of Contemporary tops and dresses constructed of natural fabrics. The line is fashionable and naturally beautiful while maintaining an eco-friendly stance.
    Showing: October 14-18











    More designers added daily! Site still under construction and will be continuously updated.
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