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MERCEDES-BENZ ANNOUNCES WHITLEY KROS AS The brand's name, Whitley
Kros, is a fictionalized character named after a street in Ribisi's hometown of
Los Angeles and Coloma's in Sydney.Ribisi and Coloma created Whitley Kros
to embody their vision and design esthetic and act as muse for the label.
A relaxed style focused on fun fashion created with colorful and interesting
prints to reflect a chic traveling flair. "Mercedes-Benz is pleased to
support Whitley Kros as LA's 'Mercedes-Benz Presents' Designer, for this
season," says Lisa Holladay, National Manager, Brand Experience for
Mercedes-Benz USA, LLC."We see a connection between our latest
Mercedes-Benz BlueTEC SUVs and Whitley Kros designs, which are inspired by and
created for an active lifestyle that values versatility, style and luxury." "I went to Morocco with Allen Ginsberg in my
satchel and Bob Dylan in my ears," says Whitley Kros about the inspiration for
the Spring 2009 collection. "I met Alessandro and embarked on a romantic
adventure...safari in Africa and sunsets in Greece."
Mercedes-Benz Fashion Week at Smashbox Studios will be held in Culver City, California, at Smashbox Studios, from October 12-16, 2008.Renowned designers will be presenting throughout the week, including Kevan Hall and Christian Audigier.Mercedes-Benz has been the title sponsor of Mercedes-Benz Fashion Week at Smashbox Studios since its inception in Los Angeles in 2003. For more information about Mercedes-Benz Fashion Week at Smashbox Studios Spring/Summer 2009 collections and for show schedules, press releases, and complimentary photography, accredited journalists may visit and register at the Mercedes-Benz Fashion Week Newsgroup at www.newsgroup.mbusa.com.
Consumers are invited to visit www.mbusa.com/runway.
Mercedes-Benz USA, headquartered in Montvale, New Jersey, is responsible for the sales, marketing and service of all Mercedes-Benz and Maybach products in the United States. For over forty years, MBUSA has prided itself on its commitment to the customer by providing superior quality luxury vehicles coupled with outstanding customer support. More information on MBUSA and its products can be found on the Internet at http://www.mbusa.com and http://www.maybachusa.com Accredited journalists and
editors can access press materials by registering at http://www.media.mbusa.com and http://www.media.maybachusa.com.
ROSE'S COCKTAIL INFUSIONS JOINS AS AN OFFICIAL SPONSOR OF
Rose's Cocktail Infusions will shake things up at the event bars and VIP lounges throughout the week. Rose's Cocktail Infusions offer premier behind the bar mixers for premium quality martinis including the newest flavor, Pear, as well as favorites, Pomegranate, Sour Apple, Blue Raspberry, Cranberry Twist and Mango Twist. Rose's also offers Rose's Mojito Cocktail Mixers in three great tasting flavors: Traditional, Mango and Passion Fruit, which are all infused with natural mint extracts to give that freshly crushed mint, mojito experience. The mixers are designed to replicate the original Cuban drink, where mint leaves are crushed into the concoction to produce its legendary, light and refreshing taste. For more information, visit www.mixuptheparty.com or for servicing fulfillment of the campaign and product donation requests, contact Blue Flame Communications. About Rose's Rose's is a brand in the beverage portfolio of Dr Pepper Snapple Group, Inc. (NYSE: DPS). DPS is an integrated refreshment beverage business marketing more than 50 beverage brands to consumers throughout North America. In addition to its flagship Dr Pepper and Snapple brands, the company's portfolio includes 7UP, Mott's, A&W, Sunkist Soda, Hawaiian Punch, Canada Dry, Schweppes, Squirt, RC Cola, Diet Rite, Penafiel, Rose's, Yoo-hoo, Clamato, Mr & Mrs T and other well-known consumer favorites. Based in Plano, Texas, Dr Pepper Snapple Group employs approximately 20,000 people and operates 24 bottling and manufacturing facilities and more than 200 distribution centers across the United States, Canada, Mexico and the Caribbean. For more information, please visit www.drpeppersnapple.com. CONTACT: David Manning Blue Flame Communications; david@ignitebf.com ph 310.878.4128 at Mercedez-Benz Fashion Eeek at Smashbox Studios RevitaLash™ the amazing eyelash conditioner that has been sweeping the nation enhancing the beauty of natural eyelashes to appear longer, thicker, fuller and healthier, is making its runway debut at Mercedes-Benz Fashion Week at Smashbox Studios in Los Angeles. The secret behind the stars lushes lashes that can be seen on movie sets, television shows and the red carpet, enhancing the lashes of such fans as Marcia Cross, Becki Newton, Anne Hesche, Felicity Huffman, Debra Messing, Lorraine Bracco, Hayden Panettiere, Dayna Devon and many more is now accessorizing the fashion world. RevitaLash™ can be found backstage, in the reception area, on the runways and in the front rows of the season's hottest shows including Ed Hardy and Christian Audigier, Cloth Logic, Tulle and Leila Hafzi. RevitaLash was born out of ophthalmologist Dr. Michael Brinkenhoff's desire to give his wife Gayle a very special gift while she was recovering from breast cancer. It gave her lashes renewed strength, beauty and vitality. Since its inception the company has been a strong supporter of breast cancer research and education initiatives, committing a portion of proceeds to various organizations and participating in breast cancer awareness events across the country and throughout the year. Since the brand's launch, RevitaLash has received an overwhelming response from women around the world. To date RevitaLash can be found in more than 5,000 medical and day spas across the country and around the world. For more information about RevitaLash visit www.revitalash.com. For press inquiries contact
Roz May at rozmaypr@gmail.com or 818.508.0242.
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