| MERCEDES-BENZ |
Mercedes-Benz Fashion Week epitomizes style, design and craftsmanship--the pillars of both high fashion and automobile leadership - and Mercedes-Benz is thrilled to return as title sponsor of this premiere event in New York. In addition, Mercedes-Benz committed to the title sponsorship in Miami and extended their title sponsorship in Los Angeles, creating a ""trifecta" of Mercedes-Benz Fashion Weeks.
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| MAC |
Staying true to its professional heritage, MAC remains all-pro in its approach,
fusing remarkable colour, innovative finishes and professional formulas for
runway and everyday.
Each season, MAC melds art and cutting-edge technology to create dynamic
new collections that continue to inspire new standards for the rest of the
cosmetics industry. The reverence MAC shows for excellence in innovation,
manufacture and design remains a constant: every product - lipstick or tweezers
is visibly MAC - in form and finish. From lipstick to lashes to foundations
and skincare, to pro-quality brushes and accessories, MAC continues to provide
customers with high-quality, Pro-proven products and at-counter artistic support
to empower the individual's quest for beauty, style and self-expression.
The heart and soul of MAC is the MAC AIDS Fund. It all began with a tube
of VIVA GLAM Lipstick of which 100 per cent of the selling price went to help
men, women and children living with HIV and AIDS. The passion of MAC
artists popularized this lipstick, with VIVA GLAM being celebrated by artists in
all media from music (Elton John) to fashion (Linda Evangelista) to burlesque
(Dita Von Teese). The MAC AIDS Fund has raised over 84 million dollars
to date.
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| THE HEART TRUTH |
Getting to the Heart of Women's Health
The Heart Truth - a national awareness
campaign for women about heart
disease - celebrates its fifth year at
Mercedes-Benz Fashion Week, where
it first debuted the Red Dress as the
national symbol for women and heart
disease awareness in partnership with
America's top designers.
On February 2, the Red Dress will
once again come to life on the runway
with more than 20 of America's
most celebrated women - from
entertainment, sports, business, and
media fame - walking the runway
for women's heart health. The Red Dress Collection 2007 Fashion Show is presented by
Johnson & Johnson and affiliated companies, national sponsors Celestial Seasonings and
Swarovski, media partner Lifetime, and make-up partner Bobbi Brown.
Throughout Mercedes-Benz Fashion Week, The Heart Truth will be offering giveaways,
including Red Dress Pins, information about women and heart disease, sponsor giveaways,
and screenings for heart disease risk factors, including blood pressure and body mass index
(BMI). For more information about The Heart Truth, visit www.hearttruth.gov.
The Heart Truth is a national awareness campaign for women about heart disease sponsored
by the National Heart, Lung, and Blood Institute, part of the National Institutes of Health,
U.S. Department of Health and Human Services.
|
| JUDITH RIPKA |
Judith Ripka is proud to return to Bryant Park as the Official Jewelry Designer of Mercedes-
Benz Fashion Week for the 6th consecutive season. For the first time ever, Judith will share
jewelry from her bespoke Personal Collection with fashion's elite. This collection comprises
pieces which she has designed exclusively for herself and illustrates her unique design sensibility.
Judith Ripka will also be showcasing pieces from her new 18k
Couture collection. From the runway to the red-carpet, these
collection pieces harmonize the versatility and wearability of
her original "blue jeans to black tie" philosophy with the power
of Hollywood glamour. Always maintaining a "classic with a
modern twist" sensibility, Ripka's use of bold colored gemstones
combined with her signature 18k matte gold translates into a rich,
provocative collection, captivating fashion's elite.
"It's about striking a balance between classic elegance and
downtown chic," states Judith Ripka, Founder, The Judith Ripka
Companies, Inc., "When a woman is wearing my jewelry, I want
her to feel as if she is wrapped in one of life's greatest luxuries."
Located in key luxury markets across the country, Judith Ripka's
13 retail stores reflect her passion for jewelry design. Created
to feel like an atelier or salon, each Judith Ripka boutique
incorporates signature design elements that exude an essence of
easy elegance, luxury
and romance.
"It's important that my stores feel as comfortable as they are luxe," state Judith, "What I value
most about my business are my relationships with my clients and the store's environment is just
one more way I can pamper and indulge them."
Ripka's boutiques serve as the perfect backdrop to entertain clients and showcase the ultimate
in luxury fine jewelry. Experience the luxury for yourself at the Judith Ripka onsite boutique
under the fashion tents at Bryant Park.
|
| LYCRA |
Allure of SHAPE
For almost 50 years, the LYCRA ® brand name has been
synonymous with fashion
innovation. Long regarded as a secret weapon by top
designers who rely on LYCRA ® to bring
exceptional fit, shape and comfort to their creations, the
brand is thrilled to return for its
third season as a sponsor of Mercedes-Benz Fashion Week.
This season, LYCRA ® is taking denim to the next level with
the LYCRA ® Denim Lounge.
INVISTA, which owns the LYCRA ® brand, has been transforming
the world of denim
for decades, playing an instrumental role in the innovation
and development of this fabric
through each of its incarnations. Recent technological
introductions from INVISTA are
leading the next revolution, creating sexy, sleek and
sinfully stylish looks that are once again
changing the landscape of denim fashion.
The LYCRA ® Denim Lounge will showcase imagery from the new
consumer advertising
campaign for XFIT LYCRA ® fabric, a patented denim cross-weave
technology available only
under license from INVISTA. This new innovation delivers
exceptionally better fitting and
more comfortable garments because of the unique way it
delivers the benefits of 360-degree
shape and movement. The ad campaign, with the tagline
Allure of Shape, celebrates the
February retail launch of XFIT LYCRA ® product from the first
two brands to license the
technology J Brand and Serfontaine, which will be
available beginning this month at
several retailers including Barneys New York, Henri Bendel,
Henry Lehr, Neiman Marcus
and Saks Fifth Avenue. The new XFIT LYCRA ® styles from both
brands will be exhibited in
the space, along with denim looks from long-time LYCRA ®
design partners Zac Posen and
Derek Lam.
Another exciting evolution of the LYCRA ® brand's denim
offerings is the just announced
patent on warp stretch technology, a key component in the
development of bi-stretch denim
fabrics used in making XFIT LYCRA ® products. This technology
contains T400 ™ fiber,
which due to its high tensile and tear strength, holds up
through tough conditions. From
localized abrasions to total destruction, innovative
treatments can be applied with excellent
results and without sacrificing the phenomenal comfort, fit
and recovery qualities for which
LYCRA ® brand is known. The patented new technology is
expected to be licensed to select
mills, brands and retailers.
To learn more about the LYCRA ® brand innovations in denim,
stop by the LYCRA ® Denim
Lounge in the lobby at the tents, or log onto
www.xfitlycra.com.
LYCRA ® is a registered trademark of INVISTA for its premium
stretch fibers and fabrics.
|
| CINGULAR |
Cingular Fashion
Your All Access Pass To Mercedes-Benz Fashion Week
- Fashion News: Up-to-the-minute images
from designer runway shows, events and
the latest updates on fashion and brands.
Cingular's 3G customers can access exclusive
video footage from designer runway shows.
- Behind the Scenes: Reports and gossip
from elite parties, events, dinners and product
launches. Cingular's 3G customers can access
exclusive video footage.
- Quotes: Some of the most delicious,
outrageous things fashion insiders are saying
- Models: Moments with the most
beautiful faces in fashion - latest projects,
diet secrets, fitness, beauty regimes
- Postcards: Love letters/travel blogs
from the glamorous travels of jet-setters,
designers, fashionistas, etc.
- Glam Cam/Photos: Photos from the
week's ultimate VIP fete and fashion
insiders who were there
Today's Obsession: Products, services,
fads that everyone's obsessing about right now
Tracy Reese and Jenni Kayne Go Mobile
Designers Tracy Reese and Jennie Kayne are teaming with
Cingular Wireless to bring the elite world
of fashion to the mobile phone. Highlights of the exclusive
designer mobile offerings include:
- Autographed sketches as well as a few selections of prints
from their current collections available as
wallpaper graphics for the mobile phone
- Series of fashion tips provided to opt-in customers via
text messaging
- Alerts to customers regarding designer sample sales and
trunk shows
Cingular Showcases Fashionably Chic Accessories
Ask any fashion guru and he or she will tell you that
nothing makes an outfit stand
out more than the right accessories. This fashionable fact
also rings true in the
wireless world. In the spirit of Fashion Week, Cingular is
showcasing a few of its
new line of designer-like phone cases. The cases come in a
variety of designs from
a conservative camel case with contrast stitching to a
- blinged out crystal-studded
black case.
Speaking of bling, Cingular also recently launched its fun,
do-it-yourself Bling Kits.
Cingular Bling Kits can bring a little excitement to an
ordinary phone or make a
stylish phone look even more glamorous. Customers can create
their own unique
designs or, for those that need a little help, the kits come
with several design patterns
that are easy to apply for an instant fashion look. And, in
the case of a design faux
pas, the gems are just as easy to remove as they are to
adhere.
|
| THE NEW YORK TIMES |
We Cover Fashion Like We Cover The World.
|
| DHL |
In case you haven't heard, yellow and red are the
hottest colors of the season.
When it comes to Fashion Week, nobody does
customer service like DHL. Like making sure
designers' collections easily clear customs. Or
providing extra shipping support for suppliers. Or
even offering more pickups so stylists can get what
they need to the big shows.
At DHL, we believe that Fashion Week is the perfect
venue for showcasing our capabilities. Which is why we
have created a number of solutions to support the needs
of the fashion and retail industries. And we understand
deadlines and getting it to market on time. So, whether
it's threads, samples, or retail distribution, DHL is a
great match.
To find out more, come by our PICKUP SPOT and
enjoy an espresso on us. And see why customer service
is back in shipping.
DHL. Proud to be the Official Express Delivery and
Logistics Provider.
|
| PERONI |
Peroni Nastro Azzurro.
Since the early sixties, style has been synonymous with
Italian culture. Those who've managed to maintain a
pulse on the world's ever-changing fashion scene have
witnessed the rise of some of the biggest names in the
design community. These respectable, designer brands
have helped define a country now famous for its fashion
sensibility. And it's beer Peroni Nastro Azzurro.
Crafted in 1963, during the height of Italy's great fashion
movement, Peroni Nastro Azzurro has come to embody
the very essence of Italian style La Dolce Vita.
Its delicate aroma and sparkling taste are both, at once,
fruity hoppy and malty in a balance that defines Italian
elegance. Its flavor is crisp, clean and balanced, with a
finish that is to be appreciated subtly strong, yet quick
and finite.
Peroni Nastro Azzurro is Italy's No. 1 premium beer.
|
| W HOTELS BLISS |
Who Will Bliss and Tell?
Enjoy W Hotels lush and luxurious BLISS OUT package. This
Whirlwind Weekends experience includes: Bliss Spa-tacular
gifts
such as super-softening rosemary and eucalyptus Hot Salt
Scrub,
no-nonsense Naked Body Butter and the favorite Big Blue Bar.
You'll also delight in, rich, velvety hot chocolate and
cookies for two
along with a special 25% discount at Bliss spa stores and
$20 off at
blissworld.com. Don't forget about the wonderful room you'll
love
at a special rate!
Weekends through February 25th, 2007
Stay Thursday through Sunday
Stay 7 days a week at W Honolulu - Diamond Head
Explore whotels.com/bliss
|
| LOTUS |
Lotus, the New York City nightlife staple which features a
sexy and
sophisticated restaurant and nightclub knows a thing or two
about style.
The Asian-inspired décor naturally compliments the dinner
menu which
features extraordinary Asian and Thai-influenced fare that
is complimented
by mouth-watering signature cocktails.
Located in New York's famed Meatpacking District, for over
six years Lotus
has continued to play host to the chic denizens of fashion
who are looking
to experience the best the Big Apple has to offer. Hipsters,
celebrities,
designers, A-Listers, and the best mix NY has to offer can
be seen at Lotus,
it is always the best choice for dinner, dancing, and
private events.
|
| FULL FRONTAL FASHION |
FULL FRONTAL FASHION, the best-known, most authoritative
program in fashion,
returns to Bryant Park to offer comprehensive, insider
coverage of Mercedes-Benz Fashion
Week Fall 2007. Hosts Judy Licht, Christina Ha, Lloyd Boston
and James Aguiar provide
up-close coverage from the catwalks to the action backstage,
with interviews and commentary
by leading editors, designers and models, and party coverage
by celeb photographer Patrick
McMullan. Then, throughout the year, the Full Frontal team
goes to the world's top runways,
from Paris, to Milan to Miami and more.
A must-see program for fashionistas, FULL FRONTAL FASHION is
produced in stunning
high definition by ULTRA HD, one of the VOOM HD Networks--an
acclaimed collection of
15 high-definition channels covering lifestyle, art, travel
and culture, movies, sport, news and
more. VOOM offers the most and the best HD on television,
and is available nationally on
the DISH satellite system. ULTRA HD presents a 24/7,
commercial-free slate of high fashion
and lifestyle programming, in superb quality 1080i HD and
5.1 Dolby Digital Surround
Sound, offering an unparalleled way to experience the
textures, colors and vivid details of the
world of design.
In association with the Council of Fashion Designers of
America, Full Frontal Fashion will
also be available in over 9 million homes in standard
definition to tri-state viewers on NYC
TV.
Coverage on ULTRA HD begins on Monday, February 5th at
8pm.
Coverage on NYC TV begins on Sunday, February 4th at 9pm.
|
| ONE SCOTTSDALE |
DMB Associates is proud that its unique
luxury retail, residential and lifestyle
community, One Scottsdale, is the first real
estate development property to sponsor
Mercedes-Benz Fashion Week.
One Scottsdale will be home to highfashion
retail, restaurants from renowned
chefs, unique boutique hotels, chic
condominiums and penthouses with
rooftop gardens and pools, and include
additional sophisticatedly stylish elements
to create a vibrant, world-class experience
for its residents and visitors.
The development will feature diverse and signature
architecture, as well as plazas, piazzas,
open-air gathering spaces and outdoor café DMB will
announce its first retailers this year.
All will be iconic retail brands some new to the area,
while others will be unique local
merchants found only in Arizona.
One Scottsdale will feature 1.8 million square feet of
world-class retail, restaurants and Class
A office space, as well as 1,100 mixed-use residential
units, including urban estates and
400 resort and boutique hotel rooms. Phase I will offer just
over 250 units. In addition,
approximately 55 acres are reserved for premier residential
living on the northern portion of
the community.
One Scottsdale will be a showcase of innovative design, incorporating
regionally appropriate
traditional and contemporary architecture, and
interpretations of European influenced
buildings. The design and architecture will have a strong
sense of place, while respecting the
climactic attributes of the Sonoran Desert.
DMB is a diversified real estate investment and development
firm with real estate holdings
through affiliated companies that include current and
planned resort/recreational and
primary residential communities, signature commercial
developments, country clubs, health
clubs and spa properties.
|
| Moet & Chandon |
celebrates the
most fabulous looks of Fall 2007
in the Moet Rosé Champagne
Lounge in the tent at Bryant Park.
Moet & Chandon is proud to once
again be the Official Champagne
of Mercedes-Benz Fashion Week.
The Moet Rose Lounge is a
luxurious oasis serving Moet Rosé
Imperial, America's best loved Brut
Rosé Champagne, to invited guests
during Fashion Week.
New York, Paris, London: Moet&
Chandon has long been associated
with Fashion Week around the
world. Moet takes pride in its
long-standing relationships with
the fashion industry and its many celebrated designers. As
one of the
names in LVMH, the world's foremost luxury company, Moet is
a
staple during Fashion Week, and has been a symbol of the
fabulous
and fashionable for centuries. Since the 1700's, Moet has
made its
mark among the fabulously adorned, including Champagne
devotee
Madame de Pompadour, mistress of King Louis XV of France,
who
affirmed Champagne is the only wine that leaves women
beautiful
after drinking. Moet & Chandon Rosé Imperial today
remains the
ultimate fashion accessory.
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| CHAMBORD |
Chambord Designer Cocktails
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