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AMERICAN EXPRESS REVEALS EXCLUSIVE CARD MEMBER EXPERIENCES UNDER THE TENTS AT MERCEDES-BENZ FASHION WEEK IN NEW YORK Makes Renewed Commitment to the CFDA/Vogue Fashion Fund NEW YORK (January 22, 2009) - American Express announced today unique experiences at Mercedes-Benz Fashion Week that will connect Card members with many of their favorite designers and take them deep into the world of fashion through unforgettable events and activities under the tents at Bryant Park. Through American Express' Premium Access program, Platinum Card® and Gold Card members will be able to view the runway shows from the highly popular and newly-designed American Express® Skybox, providing an up-close view of the runways; packages are available today at www.americanexpress.com/entertainment. Throughout the week, designers and industry influencers will meet with Card members in the Skybox to share fashion insights and perspectives that will help them to translate the looks they're seeing on the runway and shape their personal style and shopping decisions. In addition to the Card member activities, American Express also announces its continued support of designers and the fashion industry with a $250,000 donation to the CFDA/Vogue Fashion Fund (CVFF), a program of the Council of Fashion Designers of America (CFDA). The CVFF program helps emerging American design talent find continued success in the business of fashion by providing ongoing support. American Express will mentor and advise CVFF recipients in business matters related to their future growth in the business. Proceeds from the sale of Mercedes-Benz Fashion Week event packages will go towards the American Express donation. "American Express is a valued partner of the CFDA and this level of involvement stands as a true testament of its commitment to the fashion industry," added Steven Kolb, Executive Director of the Council of Fashion Designers of America. "Its support is a great example of a company taking a leadership role by helping to guide future fashion leaders and helping to ensure the growth and health of the industry." American Express Skybox Creates Memorable Moments This Season's New Look Back for the fourth season, the American Express Skybox will get a whole new look and feel from Jonathan Adler, design expert and lead judge on Bravo TV's Top Design. Adler will bring his unique aesthetic to create a stylish environment that blends runway trends with home décor. Insider Insights and Experiences Celebrity stylist and fashion expert Kate Nobelius will host this season's Skybox, attending all shows from the Skybox and providing Card members with an insider perspective on the ins-and-outs of the event. Joining Nobelius will be key experts from the world of fashion, who will stop by the Skybox to surprise Card members and share their insightful knowledge. In addition, American Express has invited top-tier accessory designers to showcase their latest items, available exclusively for Card members to order. This unique experience will give Card members access to personally meet the designer and get their hands on must-have accessories to complete their look. To round out their fashionable experience and full VIP treatment this season, Cardmembers will have access to highly-coveted reservations at a selection of New York's most-buzzed about restaurants, providing additional entrée into the destinations and venues they love. "Each season we provide our Card members with the opportunity to create special memories with family and friends under the tents," said Jessica Igoe, Director of Global Sponsorship Marketing, American Express. "Now more than ever, our Card members value these unique experiences tied to the things they love and that enhance their appreciation for all things fashion." By Invitation Only® Mercedes-Benz Fashion Week packages, available exclusively for Platinum Card members, were available earlier this month and sold out in one day. These packages provide full-day access to the Skybox on February 14 and 15, coordinated meet-and-greets with fashion industry insiders, a behind-the-scenes tour and hair and make-up touch-ups so Card members can perfect their own personal runway look. "Mercedes-Benz Fashion Week would not be the same without the innovative encounters that American Express provides to Card members at the event," said Fern Mallis, Senior Vice President of IMG Fashion. "Now more than ever, we appreciate American Express' unwavering support and commitment to raising the awareness of what it means to be a part of this dynamic industry." American Express will be unveiling surprise details about the Skybox activities and new events taking place at Mercedes-Benz Fashion Week in the days to come. To learn more about American Express' special access to the world of fashion and other entertainment offers, visit www.americanexpress.com/entertainment. About American Express American Express Company is a leading global payments, network and travel company founded in 1850. For more information, visit http://www.americanexpress.com. About IMG Fashion IMG Fashion, a division of international sports, entertainment and media company IMG, is the global leader in the management and production of fashion weeks and designer fashion events. Its portfolio of events includes Mercedes-Benz Fashion Weeks in New York and Miami. Internationally, IMG Fashion produces Mercedes-Benz Fashion Week Berlin, Fashion Fringe at Covent Garden in London, Lakme Fashion Week in Mumbai, Rosemount Australian Fashion Week and Rosemount Sydney Fashion Festival in Sydney, SWIM FASHION WEEK at Sanctuary Cove on Australia's Gold Coast, MasterCard Luxury Week Hong Kong and The Earth Awards. IMG Fashion also represents the international commercial rights of Milan Fashion Week, Moscow Fashion Week presented by VISA, ENK International and LG Fashion Week in Toronto. IMG Fashion's The Daily Group publishes The Daily Front Row, the bi-monthly Fashion Mini, The Daily Front Row Extra and www.fashionweekdaily.com, all content that is also syndicated to newspapers and magazines across the globe. The division's network also includes IMG Models, the world's number one modeling agency with offices in New York, London, Paris and Milan and Art + Commerce, the world's leading agency for photographers, art directors, stylists and makeup artists. For more information on IMG and its business visit www.imgworld.com. About CFDA/VOGUE Fashion Fund The CFDA/VOGUE Fashion Fund (CVFF) is an endowment that was established to help emerging American design talent find continued success in the business of fashion. In addition to business grants of $200,000 to the winner and $50,000 each to the two runners-up, the award includes mentorship from a panel of industry professionals whose expertise is tailored to the designers' needs and future goals. Since its inception in 2003, the program has granted nearly $1.5 million to fifteen different design companies. www.cfda.com |
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BARBIE® CELEBRATES FIVE DECADES AS FASHION ICON, POP CULTURE PRINCESS AND INSPIRATION TO GIRLS OF ALL AGES
Barbie® Brand's Global Celebration Commences with Reveal of Year-Long Line-up of Pink Carpet Events, Marquee Partnerships, Retail Celebrations, Must-Have Products & Numerous Tributes in Design, Fashion and More El Segundo, Calif. (January 26, 2009) - Celebrating 50 years in 2009, Barbie® doll's famous face and head-turning style have made her much more than the most popular doll in the world. For five decades, Barbie® has inspired girls of all ages to dream, discover and celebrate their girlhood - from fashion to fantasy - all in a world without limits. This year, Barbie® will host its biggest worldwide celebration of the brand ever - including a Dream House® full of marquee partners and pink carpet events. Girls of all ages will be able to celebrate with exciting events and fashion shows in major global capitals, as well as experience the brand through exciting new initiatives at retail, online and through a collection of celebratory, must-have products. Partners include Mercedes-Benz Fashion Week, Jonathan Adler, Bloomingdale's, Stila, Facebook, and many more to be announced in the coming weeks. "Barbie's legendary 50th year will be the most epic, global celebration in the brand's history," said Richard Dickson, General Manager and Senior Vice President, Barbie. "There are very few brands in the world that serve as a reflection of fashion, culture and aspiration like the Barbie brand, and this allows us the honor of partnering and celebrating alongside an unprecedented roster of the world's most famous and respected names. This is certainly a celebration of 50 fabulous years, however Barbie's 50th Anniversary is also very much about unveiling the next chapter for the Barbie brand and celebrating our future." Pink-Carpet Events & Destinations
Tributes & Artistic Celebrations
Additional partners will be announced in the coming weeks. PLEASE VISIT WWW.BARBIEMEDIA.COM FOR MORE INFORMATION, HIGH RESOLUTION IMAGES OR BROADCAST-QUALITY, DOWNLOADABLE B-ROLL About Mattel Mattel, Inc., (NYSE: MAT, www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco® R/C, as well as Fisher-Price® brands, including Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. Mattel is recognized as one of 2008's "100 Best Companies to Work For" by FORTUNE Magazine. With worldwide headquarters in El Segundo, Calif., Mattel employs more than 30,000 people in 43 countries and territories and sells products in more than 150 nations. Mattel's vision is to be the world's premier toy brands—today and tomorrow. |
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DHL RETURNS TO THE RUNWAY AT
MERCEDES-BENZ FASHION WEEK NEW YORK, FEBRUARY 13-20 Company Enters Third Year of Sponsorship Highlighting International Services for the Fashion Industry PLANTATION, Fla -- February 11, 2009 -- DHL, the world's leading express delivery and logistics company, following two successful years working with IMG Fashion, returns for its third year as sponsor of Mercedes-Benz Fashion Week in New York. The annual designer fashion event introduces the 2009 fall fashion collections and highlights DHL's role in delivering the latest fashions to runways and customers across the globe. Fashion is a $250 billion global industry that moves quickly and relies on time-sensitive shipping and logistics. With its logistics leadership position in Asia, Europe and Central and South America -- all markets that are important to the fashion industry -- DHL is the premier provider of express services to the fashion industry and has the global resources to provide tailor-made transport solutions that address the latest trends in the fashion world and meet the specific needs of individual customers. DHL's regular services cover the entire logistics value chain of the fashion industry - from material purchasing to quality control of production and direct delivery to the boutiques of international fashion companies. DHL's commitment to the fashion sector also includes sample room management and consolidation services, and overnight door-to-door service from Asia with five flights to New York City with the latest pickup and the earliest delivery times into the city. "Our Fashion Week sponsorship allows DHL to demonstrate our commitment to the industry and expertise in helping the fashion industry maximize sales, reduce risk and operate the entire supply chain expertly and efficiently," said Charles Brewer, Senior Vice President & General Manager Northeast for DHL Express. "Fashion is an extremely time sensitive business, and now more than ever the choice of express delivery and logistics provider plays a vital role in meeting the industry's success factors of cost efficiency and timeliness. That is why DHL maintains dedicated international shipping specialists at our Manhattan service center to support the fashion industry and offers the earliest delivery times into New York." DHL has also worked closely with customers in the fashion industry and other sectors to customize a helicopter service that provides quick transportation to and from Manhattan for international shipments. After early morning arrival from direct flights to its international gateway at JFK, the helicopter service brings shipments directly to Manhattan in less than 10 minutes, cutting as much as a day off the time in transit for shipments - a feat unmatched by the competition. Mercedes-Benz Fashion Week in New York is presented annually in tents at Bryant Park in New York City. The invitation-only event, which runs this year February 13th - 20th, provides designers' fall fashion collections to the national and international media, and industry insiders. The New York sponsorship is part of an expanded relationship with DHL as the official express delivery and logistics partner for IMG's Fashion Weeks around the world announced in 2008. DHL also sponsors fashion events in Milan, London, Mexico City, Moscow, Mumbai, Hong Kong, Los Angeles, Miami and Sydney. About DHL DHL is the global market leader of the international express and logistics industry, specializing in providing innovative and customized solutions from a single source. DHL offers expertise in express, air and ocean freight, overland transport, contract logistic solutions as well as international mail services, combined with worldwide coverage and an in-depth understanding of local markets. DHL's international network links more than 220 countries and territories worldwide. Some 300,000 employees worldwide are dedicated to providing fast and reliable services that exceed customers' expectations. Founded in San Francisco in 1969, DHL is a Deutsche Post World Net brand. The group generated revenues of more than 63 billion euros (more than $93 billion) in 2007. For more information on DHL, please visit www.dhl.com. |
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Conair® Deluxe Fabric Steamer named Exclusive Garment Steamer at Mercedes-Benz Fashion Week Fall 2009 Collections - New York City February 2009, Stamford, CT - Conair® Corporation turns up the steam for prestigious designers at the Fall 2009 Mercedes-Benz Fashion Week in New York City. The Conair Deluxe Fabric Steamers will steam, press, and freshen the collections backstage at the tents in Bryant Park, making each show simply seamless! Mercedes-Benz Fashion Week hosts this year's runway shows, which will showcase some of the world's most elite designers, including Diane von Furstenberg, Michael Kors, and Zac Posen. The Conair Deluxe Fabric Steamer is a powerful, commercial-quality steamer that delivers professional results backstage - or at home - in minutes! This powerful, 1400-watt steamer is engineered to effortlessly turn troubled textiles into smooth, free-flowing fabric. Fashioned with professional features, including a rotating hanger for easy-to-access garments, and Cool Touch Technology for safely changing attachments. An exclusive Pro Crease accessory with an innovative trouser clip system provides the razor-sharp creases obtained from dry cleaning or a traditional iron. This steamer rolls easily from room to room to freshen curtains, linens, and bedding…or tent to tent to bring out the best in designer collections. Conair brings your backstage secrets up front - full steam ahead. Whether you're a super model or a mere mortal, look to Conair to freshen your wardrobe and smooth out the wrinkles! "With Conair, it's easy to maintain your style without being taken to the cleaners," says Babe Rizzuto, Director of Conair Public Relations. Conair® Deluxe Fabric Steamer - Model GS11DR Available at drug and mass retailers nationwide Suggested retail price: $99.99 |
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M•A•C COSMETICS MERGES MAKEUP TECHNIQUE, TRENDS AND TECHNOLOGY AT MERCEDES-BENZ FASHION WEEK IN NEW YORK FALL/WINTER 2009 M•A•C offers video messages live & direct from the M•A•C Backstage Lounge on Style.com Instant Quotes and Trend Insights from Makeup Artists via Twitter and an Exclusive Ruffian Red Lipstick New York, NY - Beginning, Wednesday, February 11th M•A•C Cosmetics PRO Artists from around the world will start creating, executing and polishing the makeup looks that will appear on fashion runways in major cities worldwide. At Mercedes-Benz Fashion Week in New York Fall/Winter 2009, M•A•C will work on over 75 shows including Carolina Herrera, Zac Posen, Proenza Schouler, Malandrino, Diane von Furstenberg and Badgley Mischka as well as newcomers like Coventry, a former designer for Donna Karan, and Ecco Domani winner Cushnie et Ochs. M•A•C Senior Artists, Gordon Espinet and Celebrity Makeup Artist, Gregory Arlt, will be keying the looks for shows including THREEAsFOUR, DKNY and Tadashi Shoji. M•A•C PRO artists will work at London, Milan, Paris Fashion Weeks as well as burgeoning Fashion Weeks in Athens, South Africa, Sydney, Sao Paulo and more. "Each season, M•A•C's involvement with Mercedes-Benz Fashion Week and Fashion Weeks worldwide allows our Artists to exercise their craft with the world's most renowned, and esteemed makeup artists. Our team is given the chance to hone their skills in fast-paced, chaotic environments, giving them a hand in creating the looks and beauty trends that will define the upcoming season. They then take these vast experiences and bring that knowledge and skill to M•A•C counters and ultimately consumers throughout the world," says Gordon Espinet, Vice President of Makeup Artistry, M•A•C Cosmetics. M•A•C will give daily trend updates and instant information on backstage happenings, as well as provide interviews with celebrities, designers and makeup artists at its private backstage lounge in the Bryant Park Tents. M•A•C Creates Exclusive Content with Video Messages Direct from the M•A•C Backstage Lounge on Style.com This season, M•A•C addicts and consumers across the world can have their very own fashion week experience through M•A•C's new media initiatives. M•A•C Cosmetics & Style.com will be the first companies to use the new Video Messaging Technology, a virtual video platform in a self-contained touch-screen monitor. Located in the M•A•C Backstage Lounge, designers, makeup artists, models, socialites, celebrities and media can film short clips or testimonials and e-mail them instantly to friends. Style.com will exclusively feature a selection of videos daily on the site as part of their Style File as well as their Style Studio Video player. The M•A•C Style.com videos will provide a voyeuristic look into backstage quips and candid moments with the people who make Mercedes-Benz Fashion Week happen. Audiences all over the world will be able to experience first-hand a designer's excitement at the start of a show, a celebrity's fashion week ensemble or a Makeup Artist's runway beauty inspiration. Videos will also be available on the M•A•C Cosmetics YouTube Channel (www.youtube.com/maccosmetics) 12-hours after they debut on Style.com. M•A•C Senior Artists Twitter with Instant Backstage Beauty Updates For the second season in a row, M•A•C Senior Artists will be Twittering during New York, London, Milan and Paris Fashion Weeks. In the changing landscape of media, information is shared and communicated instantly. Twitter is a micro-blogging service that allows users to send quick 140-character updates that answer the question, "What are you doing right now?" The Wall Street Journal recently said, "when [Twitter] first appeared a couple of years ago, its appeal seemed largely limited…but, like blogs and social-networking sites, Twitter is starting to cross into the mainstream…." Twitter has quickly become a breaking news source, as well as a popular network for communication. During the S/S '09 season, M•A•C Twitter entries were viewed more than 540,000 times over the course of one month by over 200,000 people. This season, M•A•C Senior Artists will continue with Twitter and dish on the cutting edge beauty trends, fashions and top designers that dominate the fashion week scene. Subscribe directly to the M•A•C Senior Artist "tweets" by signing up on www.twitter.com, embedding the widget on your website or blog, or by visiting the M•A•C Facebook Fan page, which is the #1 cosmetics fan page with over 150,000 fans. Die-hard fashionistas and makeup lovers around the world can also download and embed the M•A•C F/W '09 Twitter widget directly to their personal Facebook pages, websites or blogs, to see what's got our M•A•C Senior Artists all a-Twitter. M•A•C IS IN THE (BACK OF THE) HOUSE! In addition to our front of house presence, for the second season, M•A•C will host the F/W '09 Backstage Lounge for celebrities, journalists and insiders alike to conduct private interviews, pick up the latest trend information and escape the front of house and tent crowds. The Lounge will have the latest trend updates and face charts and visitors can potentially have their M•A•C video messages posted on Style.com! Last season, the lounge was visited by celebrities such as Natasha Bedingfield, Zoe Saldana, Ana Ortiz, Keri Hilson and Deborah Cox. This season, we expect a Grammy nominated singer, a NYC trend-maker, several designers and celebrated makeup artists among others to come in for private interviews and create a special M•A•C Style.com video message. M•A•C'S EXCLUSIVE PARTNERSHIP WITH RUFFIAN M•A•C has paired up with New York design duo, Ruffian to create M•A•C Lipstick in Ruffian Red, an amplified lipstick in a bright yellow-red hue. "The shade truly captures the Franco-American Allure of our Fall 2009 collection," says Ruffian designer Brian Wolk. It was inspired by a red lacquer 18th century Chinese vase in the home of Ruffian friend and muse, Antonia Thompson. Wolk says, "Ruffian Red will not only appear on our girls lips, but will find its way into our collection, and other secret surprises as well!!" Only 500 of this one-of-a-kind Lipstick exist - it cannot be purchased and is available only to a select group of trend setters and members of the press attending the Ruffian F/W '09 show. FASHION SHOWS ARE A PRODUCT TESTING GROUND In addition to creating the beauty trends on the runway, fashion shows around the world play a critical role in M•A•C Cosmetics Product Development process. Artists have the opportunity to test-drive product prototypes sometimes years before they reach consumers. The Artists give the Product Development team specific feedback on texture, color and ease of application and in response, to meet the artists' requirements; the products are often changed as needed. M•A•C Product Development will be busy backstage this year with a heavy focus on bolstering the PRO collection. The Artists will be using a selection of skincare items created specifically for someone with sensitive skin, i.e. models after a few days of fashion shows. The products include two essential oils, a cleansing water and hydrator. We will also be testing out new PRO only colored pencils as well as a mini version of the famous M•A•C PRO Paintstick. Expect to see some interesting body and colourful face makeup created with these products. M•A•C's fall '09 colour collection will also make an appearance backstage and lets just say the mood is VERY M•A•C. ABOUT M•A•C AND FASHION WEEK M•A•C Cosmetics sponsors fashion weeks throughout the world, including New York, London, Athens, South Africa, Sydney and Tokyo Fashion Weeks. For one month, beginning in New York, M•A•C's international team of over 120 PRO Makeup Artists - joined by the most talented freelance artists from around the world - join the fashion migration trail going from New York to London, Milan and Paris. The M•A•C PRO Artist teams work closely with such legendary makeup artists as Tom Pecheux, Charlotte Tilbury, Val Garland, Kabuki and Polly Osmond and play key roles in creating the makeup looks on the most famous runways in the world. |
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W HOTELS WORLDWIDE UNVEILS GLOBAL GLAM AT MERCEDES-BENZ FASHION WEEK W Hotels Backstage VIP Lounge Offers Celebrities, VIPs and Mercedes-Benz Fashion Week Notables a Preview of W Hotels' International Cutting-Edge Designs, Glamorous Nightlife Experiences and Exclusive Fashion Moments New York, NY - February 12, 2009 - W Hotels Worldwide, the hotel category buster and luxury lifestyle brand, returns to Bryant Park for its 11th season, proudly unveiling the W Hotels Backstage VIP Lounge at Mercedes-Benz Fashion Week. This season, W Hotels will reveal its latest collection of exclusive designs and nightlife experiences, providing VIPs, celebrities and Mercedes-Benz Fashion Week notables with insider access to a world of "Wow." W Hotels will also offer guests a preview of the brand's upcoming hotels in some of the world's leading trend-setting destinations from Paris to Milan, London to Barcelona, Dubai to St. Petersburg, Hollywood to South Beach, and beyond. From its inception, W Hotels has been committed to leading the industry in design. Since that time, W Hotels has also focused on fashion as an expression of design, and strengthened its commitment to fashion by being the first hotel brand to hold a VIP Backstage Lounge at Mercedes-Benz Fashion Week, partnering with high-profile designers such as Michael Kors, Diane Von Furstenberg, Gwen Stefani's L.A.M.B. clothing line, and through W's retail outlet, W Hotels The Store. "Like fashion, our positioning and commitment to our guests requires constant transformation and innovation," said Eva Ziegler, Global Brand Leader, W Hotels Worldwide and Le Méridien. "This season is especially exciting for us as we launch W Hotels on the global stage, transforming this New York and U.S. phenomenon into a global powerhouse. We are very proud of our New York heritage and look forward to expanding our presence in Fashion Week internationally in the near future." Long considered to be the most exclusive spot for fashion's elite to unwind and indulge in between shows, W Hotels has hosted an A-list roster of celebrities in its backstage VIP Lounge including Jennifer Lopez, Gwen Stefani, Victoria Beckham, Fergie, Heidi Klum and Renee Zellweger as well as some of the world's most respected designers such as Max Azria, Michael Kors and Betsey Johnson. This season's guest list promises to be equally exciting, with a variety of exclusive fashionable moments throughout the week including fashion and accessories presentations by House of Cassette, MCM, A.Kurtz and W Hotels The Store, as well as a private cocktail party with the CFDA. Custom designed by New York-based design firm ICRAVE (designers of Tenjune, 1Oak) and executed by RHIA Design Group, the W Hotels Backstage VIP Lounge mixes the latest news about W's global expansion with a range of appearances of selected designers and their fashion lines, creating an engaging interplay between W Hotels and the global fashion world. Inspired by designer luggage and the excitement of unpacking one's travel treasures, this season the W Hotels Backstage VIP Lounge transforms into a "trunk show." To create the right atmosphere, some of the trunks change color throughout the day from amber in the morning to dark purple at night. W Hotels' Backstage VIP Lounge will also offer fashionable indulgences to guests, from Nespresso to surprise "munchie" moments featuring mini-burgers from POP Burger and designer cupcakes from Billy's Bakery. As day turns to night, the lights inside the lounge dim, transforming the lounge into Mercedes-Benz Fashion Week's ultimate pop-up hot spot. With a full service bar that includes Veuve Clicquot champagne, the lounge features the latest tunes from celebrity DJs, sounds from the W CD, and exclusive experiences, creating the perfect spot for VIPs to sip, see, and be seen under the Tents. Modern lounge seating from Chiasso interior home furnishings offers spots for fashion's elite to cool their heels. Catwalk for a Cause This season, W Hotels once again offers its always-in-demand Catwalk Package for jet setting fashionistas who want the ultimate Mercedes-Benz Fashion Week experience. Each Catwalk Package includes: two stylish cocktails in the W Living Room, two VIP tickets to a runway show of their choice, two VIP passes to the W Hotels VIP Backstage Lounge, a late 3PM checkout, a Triple Oxygen Mask from bliss®, and a Fantastic Suite at the newly renovated W New York or at W New York-Union Square. A portion of proceeds from the sale of each package will benefit Dress for Success, the international organization dedicated to helping women achieve economic independence by providing professional attire for interviews and career development tools and support. Rates for W's "Catwalk" package start at $799. For more information, visit www.whotels.com/catwalk. Celebrating 10 years of proven success, W Hotels Worldwide has established itself as an iconic lifestyle brand, offering guests unprecedented insider access to a world of "Wow" through contemporary cool design, fashion, nightlife, celebrities and entertainment. Founded in 1998 in New York City, W continues to transform into a global powerhouse. The brand will triple its footprint by 2011 in vibrant primary destinations around the world, from Paris to Milan, Barcelona to London, Santiago to Vieques Island, Dubai to Doha, Hollywood to South Beach, and Shanghai to Bali. About W Hotels Worldwide® W Hotels is an innovative luxury lifestyle brand and the hotel category buster with 26 properties in the most vibrant destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access to a world of "Wow." Each hotel offers a unique mix of innovative design and passions around design, architecture, fashion, music, entertainment, pop culture, and everything in between. W Hotels are unique and individual expressions of modern living, reflected in the brand's sensibility to a holistic lifestyle experience with cutting-edge design, contemporary restaurant concepts, glamorous nightlife experiences, and signature spas. With 10 years of proven success, W Hotels will triple its footprint by 2011. In North America and Latin America, W Hotels have been announced in Austin, Atlanta, Boston, Fort Lauderdale, Hoboken, Hollywood, Huntington Beach, Downtown New York, Santiago, South Beach, and Washington, D.C. In Europe, W Hotels have been announced in Athens, Barcelona, London, Manchester, Milan and St. Petersburg. In Asia, W has announced properties in Bangkok, Guangzhou, Macao-Studio City, Shanghai and Yokohama. In Africa and the Middle East, W has announced properties in Marrakech, Amman, Doha, and Dubai. W has plans to open W Retreats in Bali, Koh Samui, Vieques Island and Verbier, the latter of which will serve as W Hotels' first ski retreat. For more information, visit www.whotels.com. |
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HAVAIANAS TO SATISFY MERCEDES-BENZ FASHION WEEK FEET
… AND SWEET TOOTH.
The Brazilian Brand to Open its Havaianas Candy Shop and Introduce an Exclusive Embellished Design Backstage New York, NY, February 12, 2009 - Havaianas, "the best rubber sandals in the world," has returned to Mercedes-Benz Fashion Week for their third consecutive year - this time to showcase a display of bright bold colors, while introducing a whole new indulgent side. The vibrant Brazilian brand plans to cater to the fast moving beat of the fashion world with a sweet surprise - the Havaianas Candy Shop. Along with their front of house presence, Havaianas will have their signature "Make Your Own Havaianas" booth located in the exclusive IMG Lounge and the American Express Skybox. "In these challenging times, everybody needs a little bit of indulgence," says Elaine Sugimura, President of Alpargatas USA, "Havaianas is the perfect brand for style, comfort and flair". Havaianas Candy Shop In the Bryant Park Tents, guests are invited to satisfy their sweet tooth at the Havaianas Candy Shop, stocked with a variety of delicious treats. In addition, guests will take turns at the oversized prize wheel, where they will have the chance to win Havaianas flip flops, bags, key chains and much more. As in previous seasons, the Havaianas booth will be a definite "must see" for fashion veterans. "Make Your Own Havaianas" at the American Express Skybox & the IMG Lounge This year the "Make Your Own Havaianas" goes behind the velvet ropes into the invitation only IMG Lounge and American Express Skybox. Invited guests may initialize or crystallize signature New York City skyline Havaianas. Both backstage locations will be offering a getaway into the world of bright Brazilian comfort & style. "The personalization of our Havaianas flip flops make them distinctive and desirable," says Glen Lagerstrom, EVP of Alpargatas USA, "What fun to be able to enjoy this unique New York experience combined with Brazilian comfort and style all season long". About Havaianas Havaianas are truly are the best rubber sandals in the world. Designed and manufactured in Brazil by Alpargatas S.A. The ultra-high quality of Havaianas is due to a top-secret rubber recipe that makes the sandals feel soft as marshmallows yet highly durable. Havaianas customers know that there is no substitute for the comfort and quality that only an authentic pair of Havaianas can provide. For more information, visit www.havaianasus.com. |
