September 2009, West Orange, NJ - Rowenta, the world's finest high-performance iron and garment steamer brand, is the Official Garment Care brand for Mercedes-Benz Fashion Week taking place in New York City on September 10th-17th. To give the public a taste of fashion's biggest event, mere steps away from the Tents Rowenta will create a pop-up Mercedes-Benz Fashion Week Boutique open to the public and the fashion media from Tuesday, September 8th-Friday, September 18th at 475 Fifth Avenue (at 41st Street). Rowenta will also launch an online Sweepstakes on Thursday, September 10, the first day of Mercedes-Benz Fashion Week for consumers to win a trip to the February 2010 fashion shows. Rowenta's Mercedes-Benz Fashion Week Boutique will be open from 8:00 a.m. to 6:00 p.m. weekdays and 10:00 a.m. to 6 p.m. on weekends for the public to receive free personalized garment care, with tips on steaming and ironing their clothes, as well as a complimentary shoe shine. Celebrity stylist Jorge Ramon will be on hand on Monday, September 14th-Wednesday, September 16th from 12:00 p.m. to 4:00 p.m. to discuss the hottest fall trends, and how to care for precious fabrics and extend the wear life of clothes through proper care with the best products by Rowenta. Garment steaming and ironing experts will offer demos on the latest designer fashions. Information on the latest products from Rowenta as well as the opportunity to demo new products will be available.

" With its 100 year heritage, I trust Rowenta's irons and garment steamers on my own clothing," said celebrity stylist Jorge Ramon. "I'm thrilled to partner with the brand and provide fall fashion trends and essential tips to help everyone look great and extend the life of their clothing."

Rowenta will also have a presence backstage at the tents with top designers such as Michael Kors, Nicole Miller, Tracy Reese and Caroline Herrera who show at the Tents. Garment steamers, pressure iron & steamers and irons from the brand will prepare the designers' fashions for the runway. With the help of these products the latest and greatest in fashion will debut perfectly pressed. " We are honored to be a part of this prestigious week in fashion," said Division President of Groupe SEB, Luc Gaudemard. "By having both the presence in the Tents and the boutique open to the public, we will show how great fashion and great garment care can be accessible to all." In addition to the boutique, Rowenta is offering the chance to get up close and personal with all the Mercedes-Benz Fashion Week excitement through its exclusive sweepstakes. The Grand Prize package for two includes entrance to Mercedes-Benz Fashion Week, invites to select shows in February 2010, transportation, lodging and a shopping spree.

Contestants simply enter online at www.rowentasweepstakes.com for a chance to win this fabulous prize. No purchase necessary. Coming this fall, Rowenta will introduce a new product perfect for a well-pressed life, the Rowenta Steamium, an innovative iron featuring a new PiezoTM pump system along with the performance and control best known from this brand. This and all the Rowenta products used by fashion designers during Mercedes-Benz Fashion Week are available at retail and through www.rowentausa.com.