Travalo Proud Supporter of Mercedes-Benz Fashion Week Spring 2014 Collections
Innovative. Reliable. Portable. Engineered to “travalo” wherever you go, available worldwide. Travalo is the extraordinary ideally sized perfume atomizer that never leaks. You can refill it with your favorite perfume and take it in your carry-on luggage on any aircraft in the world. Take it with you to work, to the gym, to the club, or anywhere else you go. Designed to fulfill the requirements of modern mobility, Travalo offers the convenience and versatility that fragrance consumers require and deserve.
Travalo has been extremely well received by consumers and has experienced significant sales in the two years it has been in the marketplace, with Saks Fifth Avenue, Nordstrom’s, Macy’s, and other department stores becoming major clients. Global retail sales hit $70 million in 2012.
Created by Carmit Turjeman, an inspired young Israeli woman with an engineering degree and an entrepreneurial spirit, the sky is the limit for Travalo. It quickly became the number one selling gift item ordered onboard some of the UK’s largest airlines within only weeks of its market launch.
In fact, Travalo is on track to help double fragrance sales by 2018, a beauty industry survey suggests, since people who use portable atomizers are more likely to apply fragrance more often. Travalo was the winner of the FIFI Award last year for Technical Excellence and has received numerous other honors in an incredibly short period of time.
But Travalo has also faced rampant counterfeiting. Besides being illegal, the inferior copies lack Travalo’s patented product specs: they leak and otherwise don’t perform properly. To combat this, Travalo reached out to legendary ad man, George Lois (the original “Mad Man”) who devised a TV Campaign to not only promote the name of Travalo – but also protect it. The $1Million ad buy spotlights Travalo as the must have accessory for anyone who wears perfume.
As a Proud Supporter of Mercedes-Benz Fashion Week this season, TRAVALO will be gifting product onsite at Lincoln Center.